Wonderful Fit for a Wonderful Cause |
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By: Wacoal Posted: 2007-01-15 10:19:13 |
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Wacoal turned 2006 into a record-setting year for American women and the fight against breast cancer. Through continuing their landmark Fit for the Cure(R) event program, the luxury intimate apparel brand expertly fit a record number of women in the ideal bra, reaching their goal of $1 million in donations combined over the past six years.
For every woman who participated in one of Wacoal's hundreds of Fit for the Cure(R) events, receiving a complimentary fitting in a Wacoal or Donna Karan Intimates bra from a Wacoal fit specialist, Wacoal donated $2 to The Susan G. Komen Breast Cancer Foundation for breast cancer research and outreach programs. Wacoal also donated $2 for every Wacoal and Donna Karan Intimates bra purchased at these events. There was no purchase necessary in order for a donation to be made. During the month of October as part of their "SUPPORT THE GIRLS" campaign, Wacoal also provided an additional $2 donation to The Susan G. Komen Breast Cancer Foundation for each Wacoal Awareness bra or iBra purchased. Wacoal has long been known as the ultimate expert on bra fit, and was thrilled to offer their expertise to women at no cost in honor of such a worthy cause. Wacoal's research has found that 80 percent of women are wearing the wrong size bra, and Wacoal is on a mission to help women find a better fit. "Wacoal is passionate about helping women feel and look their best with the help of a well-fitting bra," explains Liz Smith, Wacoal's National Fit Expert. "Wacoal is a brand for women, and we are honored to provide this great service while also working toward the greater goal; helping The Susan G. Komen Breast Cancer Foundation find a cure." To date, Wacoal has conducted over 200,000 fittings, helping women across the country find the perfect fit while also helping researchers find the cure. The events were held nationwide at major retailers through December and will continue on for 2007. About Wacoal: Internationally known for the best-fitting, highest-quality bras in the world, Wacoal spends months developing every bra and panty to produce the most comfortably fitting garment in every size it is offered, which can range from 30AA to 44G. Using exquisite laces, embroideries, the finest fabrications and designs that range from architecturally simple to elegant, Wacoal offers women the right style to enhance every look and comfortably fit any lifestyle. Last year, Wacoal launched the wildly successful iBra, the original stitch-less, seamless and tag-less contour bra in the U.S., designed with the most technologically-advanced fabrics for the ultimate fit and comfort. Wacoal is also the exclusive licensee for Donna Karan Intimates and DKNY Underwear & Intimates. About the Komen Foundation: The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of more than 75,000 volunteers working through local Affiliates and events like the Komen Race for the Cure(R) to eradicate breast cancer as a life-threatening disease. A global leader in the fight against breast cancer, the Foundation fulfills its mission through support of innovative breast cancer research grants, meritorious awards and educational, scientific and community outreach programs around the world. Through fiscal year 2005, the Komen Foundation, together with its Affiliate Network, corporate partners and generous donors, has invested $630 million in breast cancer research, education, screening and treatment programs. |
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