Adams Manufacturing Launches "Celebrating American Ingenuity" Campaign with New Adirondack Chair |
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By: Adamsmfg.com Posted: 2012-03-11 01:12:58 |
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PORTERSVILLE, Pa., March 6, 2012 -- Adams Manufacturing Corp., a leading "Made in USA" supplier of high-quality residential and commercial outdoor resin furniture and accessories, announced today the launch of its nationwide "Celebrating American Ingenuity" campaign with the first significant Adirondack chair redesign since the Civil War.
At the heart of this campaign is Adams' RealComfort Adirondack™. It represents the first major resin Adirondack chair design improvement in over a century. Protected by several patents in two countries, the RealComfort Adirondack incorporates innovative lumbar and neck support – which promotes a restful back angle. The chair also integrates flex-cushion technology™ and softer support beams into the seating area to further enhance comfort. Safety is even more important than comfort and styling improvements. Adams' new RealComfort Adirondack now incorporates a patented foot design that's far safer than any resin chair without it. "Most companies are moving operations overseas or forsaking product quality to save a buck. We cared enough to make a chair that focused on relaxation, and literally re-invented the classic Adirondack of yesteryear. As a result of our engineering and process-driven know-how, we've managed to not only make a more comfortable chair - but also, we've made it stronger and safer – all while continuing to deliver the same honest value on which we've built our reputation." noted founder and CEO Bill Adams. "We're proud of the fact that the RealComfort Adirondack is 100% design engineered and manufactured in the USA. From the local employees that painstakingly produce our products to the quality, US-sourced raw materials we use, we're proving that American-made still matters." stated Adams. Adams Manufacturing will launch its "Celebrating American Ingenuity" campaign featuring the RealComfort Adirondack chair at the 2012 National Hardware Show® - one of the largest home improvement gatherings in the world. The exhibition is being held May 1-3, 2012, at the Las Vegas Convention Center. During the show, Adams Manufacturing will participate in the Made in USA display, a dedicated area of the show floor created to showcase American products. Adams Manufacturing also entered the new RealComfort Adirondack chair into the Lawn, Garden & Outdoor Living Innovation Awards, hoping to take home high honors. About Adams Manufacturing Corp. Adams Manufacturing is the leading "Made in USA" supplier of high-quality residential and commercial outdoor resin furniture. Adams also offers a comprehensive line of garden, home, office and holiday accessories. For over 30 years, Adams has built a solid worldwide reputation for delivering innovative products with high consumer appeal and value. Incorporated in 1981, Adams Manufacturing is headquartered in Portersville, Pennsylvania, with state-of-the-art manufacturing and distribution facilities located throughout the region. Adams Manufacturing Corp., RealComfort Adirondack, and Flex-Cushion Technology are all registered trademark of Adams Manufacturing. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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