Real Digital Media Teams with DrinksTV to Establish Digital Signage Network for Beverage Retailers |
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By: James Dyson Posted: 2006-11-29 22:50:23 |
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Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced that Kyle Private Networks ("KPN") has selected RDM's NEOCAST® digital signage solution to manage point-of-purchase programming and advertising to over 600 retail stores nationwide on the DrinksTV in-store television network. DrinksTV provides programming for the beer, wine and spirits retailer, advertiser, and consumer. KPN expects to extend the network to over 1,000 stores by the end of 2007.
"When building a digital signage network, it is critical to find the right partner that can scale and meet the demands of your network. Otherwise, you are back to square one," said KPN President John N. Kyle, II. "With NEOCAST®, we found an economical solution that offers both the precision and flexibility to reach our target audience. Furthermore, their solution's ability to support both terrestrial and satellite environments out-of-the-box gives us a tremendous advantage when dealing with retailers with mixed environments. NEOCAST® is simply a superior digital signage application that gives us all the tools we need to succeed." Max Engel, Industry Analyst with Frost & Sullivan's Information & Communications Technologies Group, feels that "KPN's deployment of RDM's digital signage solution in up to 1,000 stores nationwide is a sign of the increasing maturity of the digital signage market. As larger entities begin to roll out these applications on a broader scale, growth in the digital signage arena will accelerate rapidly." DrinksTV programming includes short entertaining segments featuring such topics as wine pairing, the latest drink trends, party tips, trivia, plus exclusive DrinksTV "Pour It On" infotainment segments and more. Programming is updated weekly and reaches over 33 million consumers on an annual basis. "DrinksTV's content is both informative and entertaining and appeals to customers at all levels. The advertising encourages people to try new products" said Jim Valenty, owner of Pasadena Liquors, Pasadena, Florida. "I see the network in action when customers ask me questions about products they have seen featured on the network, and this happens quite often." NEOCAST®, Real Digital Media's digital signage platform, provides an optimum solution for businesses or network owners requiring economical, reliable and scalable digital signage. Compared to other solutions, NEOCAST® is more feature-rich and is quicker, easier and less expensive to implement, resulting in shorter time to return on investment. Tim Street, Analyst with Frost & Sullivan's ICT Satellite Group, adds, "RDM's unique NEOCAST offering, integrating both satellite and terrestrial capabilities, relieves users of the need to integrate different technologies from different vendors, and is enabling this rapid growth to occur by permitting a greater degree of customer flexibility." "DrinksTV will benefit from the flexibility of our NEOCAST® solution, taking full advantage of both our patent-pending SpotSwap™ content insertion feature, and our recent integration with KenCast's satellite client," said Ken Goldberg, CEO of Real Digital Media. "We look forward to working with DrinksTV as they continue to expand their network." About Real Digital Media Real Digital Media (RDM) provides next generation digital signage products for establishing point-of-purchase marketing, advertising and corporate communication networks. Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. |
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