Optimize PDFs to Make SEO-Friendly

       By: Jiya James
Posted: 2010-08-29 05:17:18
PDF optimization is the new emerging concept in SEO technique. Mostly websites contain pdf files used to getting the best quality print of document or proper documentation of any topic related content. We needs to optimize pdf file of website to reduce the chances of waiting problem and optimize the content according to the topic/ theme keywords. Best Seo services concepts need to keep in mind during the submission or optimization of pdf/ webpage.

Sometimes content of pdf file contain redundancy data and create problem during accessing so need to optimize (reduce the file size). To maintaining the approachability and search engine visibility file compression is essential. Pdf file frameworks for any website contain many other problems like wait problem, un optimized content, un optimize image and form. The optimization of pdf file properly compresses the size, amplify the display speed and save user from disappointment. The major components of pdf creation are image resolution, type of image, version of pdf (higher the version smaller is the file size) and level of squeezing for the file.

In the graphic content always use maximum shrinking scheme, this will cut down the file size. During insertion of image into pdf, don’t forget to compress that. Turn off thumbnails during saving pdf for web and it should represent the content in small size. An application must be used to enable user to navigate a page by click on that part of image. Font factor have also impact on the site performance because it affect the file size. A single fully featured font, increase the font size 40K at each addition. Form takes a lot of space in the pdf document so use PDF enhancer to trim forms by 50% by removing information available in the file that are not actually used. For this various method are used like select interactive field form to their default value. Import form data format in document data format from a specified file. Pdf play major role in internet marketing as business owner always looking for pdf file’s content. Set the property of pdf file as it contain title, description, keywords, subject and author info. During naming the file always use the keywords it will boost the internet traffic (file name must be keyword rich).
Search engine optimization concepts is that search engines (Google, yahoo, msn) crawl and indexed only text based pdf so use the text document software or editor for creating the pdf file. Don’t use Photoshop because it create image type document which is not crawled by search engine. Use MS Word, or Adobe PageMaker for creating the pdf file as these create text content as a result the file is visible to search engine or accessible. If you want to know about the pdf file, you need to select the text from the file. If these texts are selectable then these are text data and easily crawl by search engine.
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