Shell Launches New Q3 Marketing Campaign Celebrating Shell Nitrogen Enriched Gasolines as the Official Fuel of Car and Driver and Road & Track |
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By: Shell Oil Company Posted: 2010-08-02 06:25:36 |
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As the number one selling gasoline brand in the U.S., Shell is launching a new 2010 Q3 marketing campaign aimed at continuing to educate drivers about how Shell Nitrogen Enriched Gasolines help clean and protect critical engine parts to help improve engine performance. The campaign will highlight Shell as the official fuel of Car and Driver and Road & Track, with all vehicle testing and evaluations by these publications fuelled exclusively with Shell Nitrogen Enriched Gasolines, including Shell V-Power® premium gasoline. Shell will celebrate its "official fuel" alliance with Car and Driver and Road & Track using a combination of all-new point-of-purchase materials and radio and online ads, in combination with exciting consumer giveaways and promotions.
"With the experts at Car and Driver and Road & Track in agreement that all three grades of Shell Nitrogen Enriched Gasolines protect vital engine parts from performance-robbing gunk, the focus of our fuels marketing activities in Q3 is about leveraging this alliance," said Karen Wildman, North America Shell brand and communications manager. "Having the experts choose Shell helps us reinforce with consumers why they should choose Shell for their own vehicles as well." The Q3 national fuels promotion kicks off with all-new "The Experts Protect with..." point-of-purchase (POP) materials at Shell-branded stations coast to coast, and starting today anyone who visits Shell can pick up a special magazine subscription offer coupon for Car and Driver and Road & Track. This offer will be available through October 31, 2010, or while supplies last. "The use of high quality fuels, such as those offered by Shell, is one of the best ways to maximize the performance of a vehicle's engine," said Eddie Alterman, Editor-in-Chief of Car and Driver. "Since our job is to evaluate and provide expert opinion about the cars America drives, it makes perfect sense for Shell fuels to help us get the most consistent level of testing for the vehicles we analyze." Car and Driver will also be teaming up with Shell to offer a national "Free Fuel for a Year" sweepstakes that will give eight lucky winners an opportunity to protect his or her engine with free Shell Nitrogen Enriched Gasolines for a full year. As part of this exciting sweepstakes, more than $50,000 in Shell Gift Cards will be awarded to daily winners over the eight-week period. The sweepstakes will run from September 6 to October 31, 2010. All Q3 promotional activities will continue to communicate the benefits of the patented Shell Nitrogen Enriched Cleaning System, which acts as a protective shield against the build-up of performance robbing gunk. The multiple consumer-focused elements will emphasize the importance of continuous use of Shell Nitrogen Enriched Gasolines to clean and protect critical engine parts while driving. For additional information about Shell Nitrogen Enriched Gasolines, visit www.shell.us. POP images are available upon request. Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States. Disclaimer statement This announcement contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this Report, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, project delay or advancement, approvals and cost estimates; and (m) changes in trading conditions. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Each forward-looking statement speaks only as of the date of this presentation, May 4, 2006. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this document. The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as "oil in place" that the SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575 and disclosure in our Forms 6-K file No, 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330. |
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