New Company Helps Web Sites Dominate, Not Just Exist |
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By: James Dyson Posted: 2006-10-30 02:03:55 |
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Businesses looking to leverage their web presence to its fullest potential have a new weapon in their arsenal. SEO Fox is now offering businesses of all sizes a full complement of website design, development and management services including Search Engine Optimization and Pay-per-Click advertising campaign management.
Most companies find that adding yet another layer of responsibility onto their in-house IT staff stretches them too thin. It's far more cost effective and efficient to have firms like SEO Fox keep on top of the details. In the increasingly competitve fight for customers' attention online, merely possessing a corporate website is no longer enough to succeed in the virtual marketplace. To maximize return on investment, businesses are turning to companies like SEO Fox to oversee the development and maintenance of their corporate web sites, and to give them the extra boost needed to rank at the top of the search engines. "During the web site creation process, SEO professionals make sure sites are constructed and written to inform readers and convert sales once users are on your site, and we also ensure that all of the important elements that make up your site are communicated to the search engines so you'll be at the very top of searches related to your keywords," said William Cross, Project Manager and Lead Marketer at SEO Fox. "Study after study shows that web users rarely look past the top 10 results of their searches, much less click on anything that doesn't rank well enough to appear on the first page. It is vitally important that businesses respect the value of organic search rankings and make every effort to get that number one spot." Major engines like Google and Yahoo regularly issue guidelines and recommendations for maximizing your rank in their indices, but the actual algorithms they use to compute the rankings are top secret. "When a part of the secret forumla gets out and becomes too widely known, they modify the algorithms to compensate. So the process changes all the time," explains Mike Rogne, SEO Fox's lead coder. "It's a full time job just keeping up with the changes." Keeping up with changes and understanding how to implement the new developments on existing web sites is the primary reason SEO Fox was formed. "Businesses can find resources for design and hosting, and many have in-house staff to write copy. Where they generally run into problems is fine tuning their content specifically for the search engines, and keeping their website in compliance with the emerging best practices and guidelines," Cross said. "Most companies find that adding yet another layer of responsibility onto their in-house IT staff stretches them too thin. It's far more cost effective and efficient to have firms like SEO Fox keep on top of the details." About SEO Fox SEO Fox boasts a team of technologists, programmers, copywriters, artists and expert marketers who have all been active in the Internet field since the 90s. Services include full web site design and creation, custom programming, web hosting, and full service search engine optimization and pay per click campaign management. Background: Search Engine Marketing Search engine optimization is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a web search. Various factors and components of a site are weighed when determining the exact rank of a site by a search engine. The process of ensuring the placement is often a complicated and frequently changing equation. Background: Pay per Click Advertising Pay per click campaigns are text advertisements that appear along side of search engine results and on websites that choose to carry such advertisements. The advertiser pays a fee everytime their ad is clicked. Ads are displayed based on matching the keywords of the ad itself to the search terms entered by the user or the content displayed on the site on which the ad appears. |
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