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      <h3>Frost & Sullivan: European Electric Scooters and Motorcycles -- First / Last Mile Connectivity Will Drive This Market</h3>
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      <i>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;By: Frost & Sullivan<br>
      Posted: 2010-01-21 04:07:54</i>
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      Electric scooters and motorcycles offer a smart, eco friendly and accessible mobility solution for urban transportation. Their potential to meet consumer demand with innovative design, well supported by a sound charging infrastructure, paves the way for new micro mobility solutions in developing mega-cities.  Changing mobility patterns, the decongestion of cities, the move towards eco friendly transportation, the development of mega-cities as well as integrated mobility will play key roles in the growth of the electric scooters and motorcycles market in Europe.<br><br>To provide unique insights into the electric scooters and motorcycles market in Europe, the Automotive & Transportation Group at Frost & Sullivan is pleased to announce that it will be hosting an online analyst briefing presentation on Thursday, 28 January, 2010 at 4:00 pm GMT.  <br><br>Highlights of the briefing include analyses of: mobility trends, infrastructure, technology, consumers and market attractiveness of electric scooters and motorcycles in the European market.<br><br>While the import of low quality cheap electric scooters poses a major challenge to vehicle manufacturers looking to offer high quality reliable electric scooters and motorcycles, the high purchase cost and restricted range of electric scooters and motorcycles as compared with that of gas-powered two wheelers, restrain the take rate of these vehicles by European consumers.<br><br>This briefing will benefit conventional and electric two wheeler manufacturers interested in entering the European market, battery manufacturers, motor / electric vehicle component manufacturers, infrastructure providers, utility companies, insurance companies, businesses having two wheeler fleets, government associations involved in urban planning, transportation and other agencies having two wheeler fleets.<br><br>"There is a growing demand for integrated mobility and first / last mile connectivity solutions in developing urban cities. Electric scooters and motorcycles provide the ideal solution for sustainable eco-friendly mobility of the future. Moreover,  two wheeler manufacturers will need to look at new business models such as battery leasing and value added services in order to promote electric scooters and motorcycles and to enhance ownership / riding experience for consumers," notes Frost & Sullivan Program Manager, Krishnasami Rajagopalan.<br><br>About Frost & Sullivan<br><br>Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents.<br><br>Contact:<br>	<br>Monika Kwiecinska<br>Corporate Communications<br>T: +48 (0) 22 390 4127<br>F: +48 (0) 22 390 4160
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