Leading Auction, Sales & Marketing Specialists Combine Strengths to Form Dreyer Real Estate Auctions |
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By: Dreyer Real Estate Auctions Posted: 2009-08-05 04:13:32 |
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Capitalizing on decades of individual experience and combined capabilities, a top-level team of real estate development, auction, sales and marketing specialists has formed Dreyer Real Estate Auctions. The new firm specializes in the auction sale of exceptional properties valued above $5 million. Leading the DREA team are Charles S. Dreyer, CEO and Chief Auctioneer; Michael R. Engle, President; Patrick Young, Project Specialist; and Sandy Keedy, President of Hayes Martin Associates, Inc., the award-winning advertising and public relations firm known for groundbreaking innovation and historic success.
"Bringing the best in the business together to represent the finest in real estate is an exceptional advantage for property sellers and buyers. Our distinction as a firm goes beyond a well-run auction," said Charles Dreyer. "We've brought together a group of experienced professionals focused on producing a premier level of sales-driven strategic marketing, expert auction planning and execution, thereby streamlining the client's decision to accelerate a successful sale that exceed client expectations." The breadth and depth of experience held by Dreyer Real Estate Auctions brings into play some of the most distinguished executives in the industry. Charles Dreyer has long been considered the consummate auction professional with more than $500 million in real estate auction escrow closings to his credit. The strength of Mr. Dreyer's client base qualifies him as a direct conduit to the right markets - people who trust his counsel and value his integrity. Utilizing his remarkable talents for negotiation, sales and auctioneering, Dreyer is a sought after resource, particularly with luxury caliber property assets. Bringing uncompromising operational quality to the new firm is DREA President Michael R. Engle. Mr. Engle has been responsible for the construction and delivery of more than 3,500 new homes as a senior officer for several major homebuilders. These include K. Hovnanian(R) Homes(R), Pacific Crest Communities, The Baldwin Company, Southwest Diversified/Coscan Properties and The Larwin Group. In addition, Engle has amassed extensive auction experience as an Executive Vice President of an online auction concern. Sales and Marketing specialist and financial expert on distressed assets, Patrick Young relies on his years of experience to broaden the potential for expedient auction results. His insight and experience as principal of Charter Equities Group, Vice President of Pacer Communities and a Director of Land Acquisition for K. Hovnanian(R) Homes(R) help position luxury properties to be their most desirable. With Charles Dreyer, Mr. Young co-founded Dreyer & Young, which became one of the most successful new home and auction service companies in Southern California. Hayes Martin Associates, Inc. incorporates over 22 years of industry-leading marketing experience into the Dreyer Real Estate Auctions' team. Partnering with the firm under the direction and expert guidance of Sandy Keedy, President and Creative Director, enables DREA clients to benefit from groundbreaking marketing innovation, market-savvy merchandising, online communication and international media advertising. As a highly respected firm, Hayes Martin Associates, Inc. has collaborated with the elite of the homebuilding and land development industry. Long time clients include Rancho Mission Viejo, The Irvine Company, Standard Pacific Homes, K. Hovnanian(R) Homes(R) and William Lyon Homes, to name a few. Superior marketing programs are known to be the key to successful auctions and Hayes Martin Associates, Inc. takes a direct approach to tailoring a strategy to each individual property and target market. "Given the positive auction option, backed by this level of experience, clients will quickly see the advantages in working with DREA from beginning to end," Dreyer commented. "We look forward to further distinguishing Dreyer Real Estate Auctions through the sale and closing of the select luxury properties we represent." |
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