Eisen Marketing Group Adds Third Generation Sign Company to Client Roster |
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By: Eisen Management Group Posted: 2009-08-03 05:41:55 |
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One of the oldest and most respected sign companies in the TriState has selected top Cincinnati public relations firm Eisen Marketing Group to create a new brand and communications strategy for the company. Vennefron Signs & Graphics, headquartered in historic Newport, Kentucky, hired EMG to communicate Vennefron's longstanding reputation for quality work, customer service and expert craftsmanship.
Vennefron Signs & Graphics provides a wide variety of custom signs and graphics, from large outdoor graphics and banners to silk screened and embroidered apparel, and everything in between. "If it's something that you can put the name or logo of a business, an organization or event on, chances are good that we do it better, faster and less expensively than anyone," Vennefron co-owner Stacey Hungler explained. Vennefron's largest customer base is in providing fleet vehicle lettering and wraps. "Businesses entrust their company's logo and brand equity to Vennefron. Think about it. When you're having a sign made, you're putting your logo and your reputation in front of people. You don't want shoddy craftsmanship or fly-by-night outfits handling your brand," EMG president Rodger Roeser said. "Vennefron clients know they will get the job done right the first time, and we are honored to have been selected to represent such a fine organization of professionals, steeped in such rich history." As a third-generation family business, Vennefron has seen itself evolve from the days of hand-painted signs to a workstation filled with modern equipment and technology. The staff agrees that establishing an updated, strong brand image will help add to its existing loyal customer base. "Eisen Marketing Group is helping us create a memorable, cohesive brand that shares the story of what we're all about," Hungler said. "We are innovators that never forget our roots or our values of hard work and reputation. We never tell a customer 'we can't do that' -- instead, we work together to create a solution. That reputation has become an important part of our business, and the new brand reflects the fact that our clients are in capable, expert and caring hands that put our clients first. EMG did a wonderful job of finding these key insights and benefits, and translating that to the whole of our operation." Roeser said upon completion of the brand identity and brand development, EMG will be unveiling an all new Vennefron website, marketing collateral, publicity and promotions, and direct mail. About Vennefron Vennefron Signs is a third-generation family business founded by Bernie Vennefron, a local artist who specialized in design and hand-lettering for transportation vehicles, large construction equipment, cranes and dirt equipment and custom signage. In keeping with tradition, Vennefron Signs & Graphics still offers custom lettering and signs using a variety of modern processes ranging from cut vinyl lettering to large-format digital imaging. Vennefron Signs continues today as a family-owned and operated business with national reach. About EMG Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. |
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