Automotive Marketer’s “Recipe for Success” – Sell “More for Less” and Give Them Real Turkeys |
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By: ABC Posted: 2006-09-25 01:18:39 |
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Direct Drive Marketing (DDM), a division of Computer Mailing, Inc., (CMI), and a leading provider of quality direct mail promotions for the automotive industry, continues to soar above the competition with their own fresh and innovative marketing techniques.
September through November are historically the busiest sales months in the auto industry, with “End of the Year Close-out” and “New Model Intro” themed promotions … and of course, the ever popular “turkey giveaway.” In what has become a year-end staple for car dealers that many count on to drive huge sales, Direct Drive is taking it up a notch by collaborating with Butterball® and offering Genuine Butterball® Turkey Certificates for dealers to give to customers for the holidays, rather than less expensive “vouchers” for local grocery stores … and they’re doing it for LESS! Known as The REAL Source Since 1987, Direct Drive Marketing prides itself on providing quality over quantity and giving dealers their money’s worth when it comes to their advertising dollar. By providing a top quality product and successful promotions, a loyal following of satisfied customers will spread the word and grow the business, rather than charging more for less successful promotions to more people. “Give customers the best product available … from trained professionals … and do it for less!” says Vice President Shari Klohr. DDM’s knowledgeable, customer-service oriented staff, coupled with the ability to produce successful and profitable last minute promotions – affordably – has made them one of the fastest growing automotive marketers in the country. Each sales executive has between 5 – 20 years experience in the automotive industry, so that when a client calls in, someone who knows the ins and outs of the automotive world, not just a telemarketer, will answer their questions. “We know that dealers have choices, and we understand that if we don’t take care of our clients, someone else will. We have the most knowledgeable account managers available, and as a division of the printing facility, we can keep costs lower than most companies nationwide,” explains Klohr. The theory of keeping it simple coupled with a highly trained staff is what many industry insiders are calling the “wave of the future.” Where else can you get a knowledgeable rep, incredible pricing and profitable events? Look no further … Direct Drive Marketing and Butterball® are giving away REAL Turkeys this holiday season … for lower prices than many bigger companies are charging. |
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