Porter Novelli Announces Lead Sponsorship of 'Tweet To ReMIND' Social Media Campaign For U.S. Troops |
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By: Porter Novelli Posted: 2009-04-20 08:04:40 |
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Global public relations agency Porter Novelli today announced its lead sponsorship of Memorial Day social media fund-raising and awareness campaign Tweet to ReMIND, and issued a call for high-profile partner sponsors. The innovative project aims to raise $1.65 million for ReMIND.org, a Bob Woodruff Foundation (BWF) initiative that provides critical localized resources and support for injured U.S. service members returning from war. The goal represents the 1.65 million who have been mobilized in Afghanistan and Iraq since 9/11. Tweet to ReMIND empowers individual Twitter users to spread awareness and raise funds for ReMIND.org.
"We are proud to be the lead sponsor for Tweet to ReMIND, and we are looking to other high-profile corporations to join us and help raise awareness for this great cause," said Marian Salzman, chief marketing officer of Porter Novelli. "Through the networking power of Twitter, individual participants can take action by spreading the ReMIND.org message." ReMIND.org and Porter Novelli ask Twitter users to register now at TweetToReMIND.org and pledge to donate $1 per tweet via PayPal or electronic check. The Tweet to ReMIND online event will take place over Memorial Day weekend (Friday, May 22, through Monday, May 25). Tweet to ReMIND's goal is to register 400,000 tweeters who will each send 5 tweets with the hashtag #tweettoremind over Memorial Day weekend. All money raised will be spent directly on local resources to help heal and reintegrate injured service members into their communities. More than 35,000 service members have been physically wounded in these wars. It is estimated that more than 320,000 have sustained traumatic brain injuries and more than 300,000 have psychological wounds. "ReMIND.org is excited to work with Porter Novelli on this cutting-edge campaign that allows us to expand our reach through Twitter, to continue to provide resources and support for injured service members and their families," said Lee Woodruff, co-founder of the Bob Woodruff Foundation. For sponsorship information, corporations and organizations can contact Lisa Gruber at Porter Novelli, lisa.gruber@porternovelli.com About ReMIND.org ReMIND.org, a Bob Woodruff Foundation initiative, provides resources and support to injured service members and their families, and is building a movement to empower communities nationwide to take action to successfully reintegrate our Nation's injured heroes -- especially those who have sustained the Hidden Injuries of War -- back into their communities, and ensure they thrive physically, psychologically, socially and economically. About Porter Novelli A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc (NYSE: OMC). Selected 2009 PRWeek Agency to Watch, Porter Novelli was also recognized in ZDNet's social PR survey as a firm that "really gets it." With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence--changing attitudes and behaviors by having the right conversations with the right people at the right time. Human intelligence. Real influence. Contact: Lisa Gruber (212) 601-8358 |
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