How Can We Improve Our Elementary School System? - Unique Market Research Analysis of the Subconscious of Parents |
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By: The Center for the Biology of Chronic Disease Posted: 2009-04-06 06:17:31 |
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Computer Intuition is a psycholinguistic-based computer program that analyzes the person's written or spoken language and retrieves information from the subconscious. In the last 15 years, Computer Intuition was used to analyze focus groups, interviews, and open-ended questions in numerous market research studies.
A while ago, a children's museum became interested in increasing its membership. To better understand its current and potential members, the museum conducted an online survey. The survey included 29 close-ended/quantitative questions and one open-ended/qualitative question. The open-ended question was the following: "There are several benefits associated with each level of membership. In your opinion, what is the one benefit that gives you and your family the most value?" The survey included a space to type in the answer. We used Computer Intuition to analyze the typed-in answers. The Computer Intuition program uses psycholinguistics to assign a number, called psytensity (psychological intensity), to every idea found in the analyzed language. A higher psytensity number marks an idea that resides deeper in the subconscious, and therefore, is more powerful in directing behavior and satisfaction. The analysis assigned the highest psytensity number to the idea of "interactive, hands-on learning" induced by the museum's displays. Moreover, the idea with the third-highest psytensity number indicated that the parents, in their subconscious, are excited with the effect of the "interactive, hands-on learning" on the kids' imagination. What can we learn from the parents' subconscious on how to improve our school system? The number-one benefit of a children's museum, according to the parents' subconscious, is the type of learning promoted by the museum's environment. In their subconscious, the parents are excited with interactive, hands-on learning, a learning that is active, not passive, initiated by the learner, not by a teacher, self-motivated, not guided, self-rewarded, not graded; a type of learning that stimulates the learner's imagination and not his memorization. Sure, there is a place for passive, guided, graded, memorized and regurgitated learning, but in their subconscious, the parents wish to see a learning that is more active, self-initiated, self-motivated, self-rewarded, and imagination-enhancing -- the one kids experience in a world-class children's museum. Note: Members of the media and decision makers, if you are interested in how the public relates in their subconscious to other issues, contact us. About: The Center for the Biology of Chronic Disease is a non-profit organization with a mission to advance the research on the biology of chronic disease and the discovery of a cure for chronic disease. Recently, the CBCD licensed the Computer Intuition program for use in the analysis of qualitative data in biology and public health. Using the program, the CBCD is planning to retrieve information from the subconscious of scientists, healthcare providers, and patients. Contact: Tal Davidson Phone: 585-200-5546 |
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