New Website launch by Lenfex

       By: Lenfex Group
Posted: 2008-11-30 03:07:24
Lenfex Group has launched a new website http://www.lenfex.com/. The group is in the business of high-end interior building materials and architectural fixtures. Speaking on the occasion of the launch of the website, Lenny Valdberg, the promoter of the website said that the site has been launched to offer a web interface to the physical Lenfex store. He mentioned that launching a website is the best way to promote the products of the company to the masses. The company has tried to make the site very comprehensive giving details on the various products and services offered by the company. Lenfex offers products in four different categories of bath, kitchen, doors and flooring. The company offers a wide portfolio of doors to the customers. These include interior wood doors, exterior armord solid wood/steel doors, door locks and exterior wood doors. Answering journalists question on how the website will be different from other websites, Lenny Valdberg said that the site will help to give visitors all the information that they want to know about high-end interior building materials and architectural fixtures apart from showcasing the products. The customer service offered by the company will stand apart from what is offered by other companies.

He said that going forward Lenfex plans to launch more value added services through the website. As of now the company keeps getting queries from customers on various aspects of interior design. In the future, the company will try to answer all these queries by the online route. Lenfex professionals will also guide the visitors on the best possible approach. The website already gives a full listing of all the products that are offered by the company. Lenny Valdberg also answered queries on the funding of the website and how the company plans to generate the return on the investments made.

The funding for the website has been done by the internal accruals of the company. However no external private investors have been involved in the financing of the website. He said that there might be chances that the website will sell products in the future but that not been decided yet. The company has a well chalked out revenue model which may be complemented by revenues from the online business at a later stage. At present the target market of the company is the Brooklyn area of New York, but going forward the company will try to cover other areas in the state. However, no decision has yet been taken on this aspect. Journalists also asked about the future roadmap for the business and the online interface in particular.

Responding to various questions on the future roadmap of the business he said that the business will slowly start picking up once the current financial turmoil settles down. He also mentioned that http://www.lenfex.com will always focus on the high-end segment of the market. In a post lunch tĂȘte-à-tĂȘte with journalists Lenny Valdberg was seen giving a broad overview of the high-end interior building materials and architectural fixtures business. He mentioned that if clients are satisfied with the products offered, there will be no dearth of customers for Lenfex. He requested journalists and critics to visit the website and give their valuable feedback.
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