DECA Signs YouTube Stars, Smosh, as Its Latest Digital Entertainment Property |
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By: DECA Posted: 2008-10-13 06:21:31 |
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DECA (http://www.deca.tv), a digital entertainment company that brings together the best of Hollywood, Madison Avenue, and Silicon Valley, today announced that it has invested in and become the exclusive business and production partner for SMOSH, a premier teen brand that has risen to online fame as the all time third most subscribed to channel on YouTube with over 555,000 subscribers, and operator of the successful website, http://www.SMOSH.com.
SMOSH's humorous videos receive over nine million streams a month and average over 25,000 comments. The leading teen brand, which was originally created by Anthony Padilla and Ian Hecox, also operates smosh.com, which has over 340,000 registered users. "Anthony and Ian of SMOSH have become online stars with clean, funny content that attracts an enormous mainstream audience of teenagers and young adults," said Michael Wayne, CEO and co-founder of DECA. "With DECA's infrastructure and backing, Anthony and Ian will continue to develop high-quality online entertainment for their audience and SMOSH will grow into the premier teen brand on the Internet." Through this agreement, DECA has become the exclusive business partner for SMOSH and will provide financing, ad sales, marketing, distribution and other business operations. DECA also plans to continue to build upon the success of http://www.smosh.com to grow its loyal fan base and provide major brands with a venue for reaching the highly sought after young audience. Barry Blumberg, general manager of SMOSH and former President of TV Animation at The Walt Disney Company said, "DECA is shaping the Internet's role in the entertainment industry by helping online entertainment properties develop mainstream success and creating the next generation of stars. Anthony and Ian have done an amazing job creating content and attracting an audience. DECA is going to help SMOSH grow to the next level, while still giving us the autonomy to stay true to the SMOSH style and fans." "We are extremely excited about joining the DECA family," said Anthony Padilla of SMOSH. "We love making videos and the feedback from our fans has been amazing. With DECA's help we look forward to bringing SMOSH to even bigger audiences." DECA is the digital entertainment company behind some of the best web-specific entertainment programming including Boing Boing TV (http://www.tv.boingboing.net), Dog & Pony in partnership with CNET (http://www.dogandpony.com), BushLeague.TV, CoolMom.com, ProjectLore.com and upcoming properties Down to Business and Closet Crashers. About SMOSH SMOSH (http://www.smosh.com) is the newest property in the DECA family of premium online social environments. The comedic duo consists of Anthony Padilla and Ian Hecox, known for their humorous video skits that appeal to teen and young adult audiences worldwide. SMOSH attracts over 555,000 subscribers on YouTube, making it the third most subscribed to YouTube channel of all time, and over 300,000 members on Smosh.com About DECA DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. DECA uniquely identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, CA, the company is backed by: Mayfield, General Catalyst, and Atomico. More information can be found at: http://www.deca.tv |
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