Simply Wireless Deploys SMS Messaging Campaigns and Mobile Internet Sites to Drive Customer Acquisition and Retention |
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By: 2ergo Americas Inc. Posted: 2008-07-29 06:07:05 |
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Simply Wireless (http://www.simplywireless.com), one of the nation's leading wireless retailers, today announced an agreement with 2ergo (http://www.2ergo.com), a leading mobile marketing products company, to create integrated SMS campaigns and mobile Internet sites that will help the company communicate with new and existing customers and ultimately contribute to the retailer's acquisition and retention efforts. This is the first time that Simply Wireless will be using text messaging and mobile Internet sites as a marketing tool.
Simply Wireless is licensing two of 2ergo's professional-grade, self-service products to assist in the creation of its mobile marketing initiatives. Via allows the company to quickly set up targeted SMS campaigns, while Swift gives Simply Wireless the ability to easily create mobile Web pages in support of its marketing initiatives. Both products provide extensive tracking and reporting capabilities. By using 2ergo's mobile products, Simply Wireless will be able to engage its existing customer base to upsell products and services, as well as connect with new consumers in a cost-effective and impactful way. "As a leading provider of mobile products and a company that is dedicated to customer service, it only made sense that we deploy an innovative mobile platform as a marketing tool," said Steven Qureshi, co-CEO of Simply Wireless. "Text messaging and mobile Internet sites are becoming increasingly popular, and we see this means of communication as a way to quickly and easily reach out to our base of loyal customers. With the help of 2ergo technology, we will improve acquisition and retention, reduce churn and increase the lifetime value of our customers." Specific campaigns will include opt-in SMS reminder alerts within a month of a customer's contract renewal date and targeted promotions for a new device or plan. The SMS messages will provide a link to a mobile Internet site for more information, details on the nearest Simply Wireless retail outlet for purchase or a phone number to reach customer service. In addition to reaching out to its existing opt-in customer base, Simply Wireless also plans to grow a new base of potential customers by advertising the short code, SIMPLY, through traditional media such as newspapers, magazines and in-store banners. Consumers will be prompted to text in the keyword to sign up for promotions and coupons from Simply Wireless. "We're thrilled to have Simply Wireless on board and are excited about the innovative campaigns being created with our products to drive the lifetime value of its customer base," said Guy Vidra, managing director of 2ergo Americas. "Taking that innovation one step further, Simply Wireless is using marketing co-op money from a Tier 1 U.S. carrier to help offset the costs of these campaigns. This is the first indirect wireless retailer client for 2ergo, and we are looking forward to collective and continued success." About Simply Wireless Founded in 1997, Simply Wireless is a leading national provider of wireless technology for consumers and businesses offering Alltel, Cellular One, Sprint, Suncom and T-Mobile as carrier choices. Trained experts offer customers the best, most up-to-date and understandable council on wireless phones, applications, accessories and service plans. Simply Wireless has a presence in over 100 retail stores, online via various affiliate sites, on the Home Shopping Network and via an indirect sales force. For more information, visit http://www.SimplyWireless.com. About 2ergo Americas Inc. (formerly Proteus) 2ergo Americas is a veteran provider of mobile marketing products and solutions with carrier connectivity around the globe. From SMS messaging campaigns to mobile Internet sites to entertainment content storefronts, 2ergo Americas develops products to help companies create innovative marketing programs, connect with consumers, drive additional revenue and build their brands. Clients include such major media brands as FOX, HBO, Disney, NBC Universal, National Geographic and Scripps Networks, as well as large corporations such as AT&T, MasterCard and Motorola. Based in Arlington, VA, with offices in New York, Buenos Aires, Mexico City and Bogota, 2ergo Americas is a wholly owned subsidiary of U.K.-based 2ergo Group (AIM: RGO). For more information, visit http://www.2ergo.com. MEDIA CONTACT Michael Volpatt 415-994-8864 |
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