Nike ACG Outdoor Apparel Launches With Exclusive Styles Available at DICK'S Sporting Goods(R) |
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By: DICK'S Sporting Goods, Inc. Posted: 2007-11-01 05:50:58 |
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DICK'S Sporting Goods (NYSE: DKS) announced today the launch of Nike ACG, a diverse collection of active and outdoor apparel, with exclusive styles available at DICK'S Sporting Goods and http://www.DicksSportingGoods.com. Nike ACG utilizes innovative, advanced technology and a unique layering system for progressive protection, maximum comfort, and improved personal performance for active lifestyles. Men's and women's apparel includes jackets, pants, layering tees, and accessories.
"Dick's Sporting Goods is thrilled to bring exclusive styles of Nike ACG apparel to the active and outdoor consumer," said Jeffrey R. Hennion, Senior Vice President & Chief Marketing Officer of DICK'S Sporting Goods. "Nike's proprietary technology and performance fabrics reinforce to our customers the authenticity of the experience that we deliver every day. Nike ACG is ideal for our active consumer who wants the freedom to improve personal performance and create a unique look that reflects their individual taste." Nike ACG's extraordinarily diverse line maximizes fashion-forward colors, performance enhancing fit, and advanced technology to deliver the best in outdoor apparel. Garments are available in a base assortment of neutrals such as khaki, black and white and are coupled with a wide variety of fashion- forward tones, such as Dark Orange for men and Paradise Aqua for women, for stand-out style. Nike ACG fit is true-to-size, with women's jackets and shirts slightly tapered for a performance silhouette. Progressive Protection Nike ACG -- All Conditions Gear -- delivers the perfect balance between performance, comfort, and individuality. The "All Conditions" means just that -- adapting to the weather and all its conditions, while performing and looking your best. Parkas, jackets, pants, tees, fleece, pullovers, and accessories are available in a unique progressive protection layering system that reflects individuality and is suited to your active lifestyle and performance capabilities. Each garment is engineered as a separate component and coordinates to every piece in the layering system. Advanced Technology Nike ACG utilizes advanced technology to protect while you perform. Each product features a Comfort Control System incorporating either Nike Dri- FIT(TM) for moisture wicking; Nike Therma-FIT(TM) for warmth and insulation; or Nike Storm-FIT(TM) for full-weather protection. Nike ACG also incorporates Nike Thermal-Sphere technology, a 3-dimensional fabric for warm and insulation, into garment construction. About DICK'S Sporting Goods, Inc. DICK'S Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of August 4, 2007, the Company operated 315 stores in 34 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, a multi-channel golf specialty retailer, with 77 stores in 29 states, ecommerce websites and catalog operations. About Nike NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Cole Haan Holdings Incorporated, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment. |
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