'1-2-3 Magic,' a Book on Effectively Disciplining Children 2-12, Marks Million-Copy Milestone |
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By: ParentMagic, Inc. Posted: 2007-10-08 12:01:36 |
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As of mid-September, more than one million copies of "1-2-3 Magic: Effective Discipline for Children 2-12" by Thomas W. Phelan, Ph.D. have been sold!
This book by Dr. Phelan, a registered clinical psychologist, has beaten the odds in the same way that the tortoise beat the hare-slowly and steadily. From 1984 when the first "1-2-3 Magic" seminar was given until now, Phelan's no-fuss, gimmick-free approach to parenting has appealed to parents because it is easy-to-do and the results are great. Published by ParentMagic, Inc., http://www.parentmagic.com, "1-2-3 Magic" was written for all the parents who want kids who will listen and are a joy to have around. Since these moms and dads are also pressed for time, Phelan simplified the job of parenting into three straightforward steps: Controlling Obnoxious Behavior, Encouraging Good Behavior, and Strengthening Your Relationship. "Only one in 10,000 books sells more than a million copies," reports John Kremer, author of 1001 Ways to Market Your Books. "Of the more than seven million titles currently in print, only a small portion have ever sold a million copies. When a small publisher achieves this milestone, it is a true sign that the book struck a chord with readers -- a major chord that built the word-of-mouth for the book." Indeed, word-of-mouth and tangible results are what have made "1-2-3 Magic" the book that more than a million parents have turned to when trying to gain control of their families. "1-2-3 Magic" is effective in motivating kids to start doing the things they're supposed to be doing, such as homework, eating and going to bed, while at the same time effectively getting youngsters to stop their obnoxious behavior, such as arguing, whining, teasing and fighting. Once these problems are conquered, it is much easier to begin using the four powerful techniques Phelan describes to reinforce the parent/child bond. Real-life examples shared in the book-and in the companion DVD and audio-CD versions-make the strategies easy to apply. "The '1-2-3 Magic' system," wrote L.A. Parent magazine, "is clear to both adults and children, and it is easy to use." |
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