Rockport Launches Stylish and Innovative Collection Featuring adidas TORSION(R) Technology |
|
By: The Rockport Company Posted: 2007-09-12 16:10:47 |
|
Rockport with adidas TORSION(R) Technology. Building on the company's legacy of innovation, the new collection utilizes advanced technology originally engineered for athletic footwear. Rockport with adidas TORSION will launch nationwide on September 13, 2007 and worldwide, in 70 countries, by October 1, 2007. This marks an evolution in the footwear industry and partners two leading global brands -- adidas and Rockport.
Rockport has pioneered the use of athletic technologies in casual and dress shoes for more than 35 years, but this launch marks a significant development for the company. Designed with both performance and comfort features, the Rockport with adidas TORSION men's collection includes 14 styles ranging from athletic-inspired casual to modern, contemporary dress looks. "adidas TORSION is a globally recognized and respected symbol of innovation and performance that has been integrated into more than 50 million pairs of adidas footwear sold worldwide," said Rick Paterno, president and CEO of The Rockport Company. "This collaboration speaks to the unique partnership we have established with adidas and our unwavering passion and commitment to the design and construction of high-quality, fashionable, lifestyle footwear." adidas TORSION Technology adidas TORSION technology is a dynamic ground adaptation system that provides enhanced stability and helps reduce foot fatigue. It was first launched by adidas in 1989 and has been used by top professional athletes worldwide. Visible on the bottom of each style in the Rockport collection, TORSION technology allows the shoe to closely mimic the natural twisting movement of the foot in motion. Rockport has fused the stability and support of adidas TORSION technology with its innovative Dynamic Suspension air cushioning system to improve the in-shoe experience for the foot. Combined, the two technologies work in conjunction to provide unsurpassed comfort with independent flexibility between the front and rear foot. "The integration of Rockport into the adidas Group offers us exciting new opportunities to create synergies between our brands that will help us grow our business globally," said Herbert Hainer, Chairman and CEO of the adidas Group. "We are very proud to announce today that Rockport will introduce the famous adidas TORSION technology that revolutionized the sport shoe industry to the comfort footwear market." Collection Availability Rockport with adidas TORSION Technology is available today at the Rockport TORSION Interactive Experience and Pop-Up Store in New York, will launch nationwide on September 13, 2007 and worldwide, in 70 countries, by October 1, 2007. The collection will be sold in specialty department stores, premium independent locations, fashion boutiques and Rockport retail stores or online at http://www.torsion.rockport.com. About Rockport The Rockport Company, LLC, a leading brand within the adidas Group corporate portfolio, designs, distributes and markets lifestyle footwear, apparel and accessories for men, women and children worldwide. The Rockport Company, LLC is headquartered in Canton, Massachusetts. For more information, visit http://www.rockport.com. Contact: Kaley Hoffman Maloney & Fox for The Rockport Company (646) 356-8332 |
| Trackback url: https://press.abc-directory.com/press/2017 |