kbb.com Launches Enhanced New-Car Images, 360-Degree Views

       By: Kelley Blue Book
Posted: 2007-08-15 17:54:11
Kelley Blue Book (http://www.kbb.com), America's most trusted resource for new- and used-vehicle information, announces the addition of enhanced new-vehicle photos and 360-degree views on kbb.com to further aid consumers during their auto purchase process. To achieve this effort, Kelley Blue Book has joined with eVox Productions, LLC., provider of the most complete automotive image library in the world.

"Consumers are looking for time-saving reliable information when considering their next new-car purchase, and the addition of enhanced new-vehicle views, combined with Kelley Blue Book pricing and other valuable information, makes kbb.com the one-stop-shop for new-car shoppers," said Stephen Henson, executive vice president of consumer business at Kelley Blue Book. "These enhanced photos and 360-degree images will save people the hassle of going to multiple Web sites to visually compare vehicles during their shopping process."

For thousands of vehicle makes, models and trim levels, 20-30 high-definition interior and exterior images showcase each vehicle's characteristics. In addition to many standard exterior and interior photos, detailed key features including cockpit appointments, convertible tops, dashboard controls, entertainment and navigation systems, hatchback operations and more, have been photographed and displayed on kbb.com.

In addition, kbb.com's all-new 360-degree views capture 36 frames in high-resolution format from both internal and external angles. Kbb.com visitors can drag their mouse to view various aspects and angles all around a model, helping to get a better sense of how each new-vehicle's details fit together and flow inside and out. These enhanced images and views allow shoppers to compare makes and models in great detail, all with just the click of a mouse and from the comfort of their computer.

About Kelley Blue Book (kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book(R) Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information site by Nielsen//NetRatings and the most visited auto site by J.D. Power and Associates eight years in a row. No other medium reaches more in-market vehicle shoppers than kbb.com; nearly one in every three American car buyers performs their research on kbb.com.
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