Seattle PRstore to Offer Comprehensive Marketing Services for Small Business, Non-Profits |
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By: PRstore 221 Posted: 2007-05-31 07:28:08 |
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When PRstore opens at 829 NE Northgate Way, small business owners in the Seattle area can -- for the first time -- shop a trendy retail showroom for an array of high quality, affordable marketing products customized just for them.
A growing retail concept, PRstore was created to provide marketing tools, promotional products and expert advice to small businesses and individuals who do not traditionally use full-service ad agencies and public relations firms. Operating in a casual retail storefront setting, PRstore fills a void for services in the wide gap that exists between the free-lancer and the full- service agency, according to Seattle store owner Deverick Martin. Martin owned and published The New Times, now Conscious Choice Magazine, for over 10 years before joining PRstore. During that time he worked regularly with small businesses that wanted to advertise with the magazine. "Small businesses in Seattle didn't have access to a reliable, affordable marketing provider," says Martin. "Not until now." PRstore offers professional marketing services traditionally available almost exclusively through formal and often costly arrangements with full- service advertising agencies or public relations firms. "The PRstore's products and services are designed to meet all the most common marketing needs from consulting to concept development to writing and producing traditional printed materials like brochures, newsletters and press releases," says Martin. "We also provide design and production services for logos, letterhead, Web sites, print ads - even radio spots." Unlike traditional ad agencies and PR firms, appointments are not needed at PRstore. Walk-ins are encouraged. Lavish conference rooms are non-existent. There is never a discussion about retainers. Small business owners simply choose the marketing services they need from a broad range of custom products. The Seattle store will be supported by PRstore's DesignCentral unit. Based in Charlotte, DesignCentral is a centralized staff of designers, copywriters, promotions specialists, printing coordinators and other professionals who serve as the behind-the-scenes creative workforce offering agency-style services for all PRstore locations. This store joins the existing PRstores at work for small business owners in 18 states. The nationwide franchise network is eventually expected to number more than 350 stores in all 50 states. |
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