Newspaper Inserts the "Backbone" of Chiropractic Practice Growth |
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By: James Dyson Posted: 2007-05-15 07:22:16 |
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Taradel LLC, one of the nation's fastest growing print advertising companies, has revolutionized the way that medical professionals are approaching practice growth. A VA chiropractor who recently visited Taradel.com was able to plan, design, target, print, and deliver full-color newspaper inserts directly into the homes of his potential customers.
Owned practice in Richmond, VA, has used print advertising to become one of the area's leading spinal correction centers. "We usually order 50,000 inserts and distribute them on a weekly schedule. As soon as our inserts go into circulation we receive phone calls and schedule new appointments," he said. Muller's practice, the Spinal Correction Center of Richmond, has successfully combined patient testimonials, high quality graphics, and procedural information pertaining to their new spinal decompression practice into their practice growth campaigns. Chiropractic practices and medical clinics across the nation are turning to newspaper insert marketing for good reason. The recent Consumer Usage of Newspaper Advertising Report conducted by MORI Research, a preeminent media research and consulting firm, found that 64% of consumers had used a newspaper insert within the past sixty days to make a purchase decision. The study also reports that 77% of adults read newspaper inserts at least occasionally. Additionally, the report concludes that the average consumer keeps newspaper inserts in their home for four days, which adds additional value to the medium. For additional information on the news that is the subject of this release please visit www.taradel.com. Taradel (an acronym for Targeted Ads Delivered) is a turnkey print advertising center which offers a full spectrum of ad printing and delivery services. By leveraging the power of bulk print buying, a vast distribution network, and the efficiency of a streamlined e-commerce ordering system, advertisers receive the best pricing available on the web. |
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