Pointer Telocation Ltd. Appoints Mr. Fried as New CFO

Pointer Telocation Ltd. (Nasdaq Capital Market: PNTR, TASE: PNTR), a leading provider of services to insurance companies and car owners, including road-side assistance, towing and stolen vehicle retrieval services in Israel, Argentina and Mexico, announces the appointment of Mr. Zvi Fried, as Pointer' CFO effective February 1st, 2007.

Zvi Fried, former CFO of the publicly traded Chim Nir and Finance Director for Amdocs brings to Pointer broad senior experience of global financial operations including: controllership, worldwide planning and forecasting, risk management, sales, marketing and distribution.

Mr. Fried holds a B.A. in Economics and Accounting degree from Bar Ilan University.

Introducing the new appointment, Pointer CEO Danny Stern said: "We welcome Mr. Fried and are sure that he will contribute to Pointer from his vast experience. We would like to thank Mr. Stein for his dedicated and professional contribution to the major turnaround in Pointer during the last 5 years. Ronen will continue to advise Pointer in the coming months. "

About Pointer Telocation:

Pointer Telocation Ltd provides range of services to insurance companies and automobile owners, including road-side assistance, vehicle towing, stolen vehicle retrieval, fleet management and other value added services. Pointer Telocation provides services, for the most part, in Israel, through its subsidiary Shagrir and in Argentina and Mexico through its local subsidiaries. Independent operators provide similar services in Russia and Venezuela utilizing Pointer's technology and operational know-how.

Safe Harbor Statement

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Pointer and its affiliates. These forward-looking statements are based on the current expectations of the management of Pointer, only, and are subject to risk and uncertainties relating to changes in technology and market requirements, the company's concentration on one industry in limited territories, decline in demand for the company's products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Pointer undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risks and uncertainties affecting the company, reference is made to the company's reports filed from time to time with the Securities and Exchange Commission.