|
|
Category:
Press » Shopping
|
|
DirectoryM Experiences Significant Growth in the Local Online Advertising Market by Targeting the Needs of Small-to Medium-Size Businesses
|
Popularity: 
Views: 2131
|
|
2007-01-08 20:21:29
|
 |
DirectoryM
|
 |
|
DirectoryM, the premier local online advertising network specializing in helping small-to mid-size businesses find local customers through targeted online advertising, today announced record online network growth and channel expansion during 2006. The DirectoryM advertising network brings together the buyers and sellers of local business solutions forming a powerful community of over 600,000 SMB businesses. The network experienced a 113 percent growth in traffic, 177 percent increase in clicks, and 101 percent increase in leads delivered.
DirectoryM expanded its channel by adding an additional three new worldwide publishing partners including Newsweek, FT.com, and TheStreet.com. These new partners increased the number of impressions promoting the Directory across the publisher network by more than 30 percent. DirectoryM's online advertising network now reaches more than 350 million consumers having an average household income of more than $110,000 monthly.
According to the Kelsey Group, local online advertising is currently a $4 billion market and is expected to grow to $10 billion by 2010, with much of that growth due to SMBs increasingly following their customers online and transitioning their ad spending from offline to online channels.
"Many local advertising solutions have not been able to effectively address the growing online advertising needs of the SMB market. By offering a portfolio of local advertising products designed specifically to address the needs of SMBs, DirectoryM is uniquely positioned to penetrate a large share of the SMB advertising wallet now coming online," said Blair Heavey, CEO of DirectoryM. "We have listened to the market through a number of channels including DirectoryM's Customer Advisory Council made up of local business owners, consumer surveys, and advertiser surveys and delivered best-of-breed SMB advertising products as a result of this feedback."
In addition, through the recent introduction of its Click eXchange (cost per click), Lead eXchange (cost per lead), and SEO Links (contextual links) products, DirectoryM extended its market leadership position to include an integrated set of local performance-based products all designed to meet the growing opportunity represented by the shift of SMB advertising dollars online.
In 2007, DirectoryM expects to continue to increase capabilities with a broad set of new SMB community-based products including vertical search and contextual advertising services.
About DirectoryM
DirectoryM is the premier local advertising network specialized in helping businesses find local customers through targeted online advertising. DirectoryM provides small and medium-sized businesses with an exclusive advertising channel targeting the readers of business and technology publications such as The Wall Street Journal Online, BusinessWeek Online, Financial Times, ZDNet and the 42 regional Business Journals published by American City Business Journals.
|
| Specialized in: |
Business Directory
-
Directorym
-
Local Online Advertising
-
Small Business Directory
-
Online Business Directory
-
Local Business Directory
-
Wall Street Journal Business Directory
-
Zdnet Business Directory
-
Smartmoney Business Directory
-
Kiplinger Business Directory
|
| URL: |
http://www.directorym.com
|
|
|
Related Press releases |
|
Famous Paris Designer Arturo Chiang Launches Exquisite Range of Women's Boots (Popularity: ): Wisdom, New York ( press.abc-directory.com ) December 17, 2014 - Well-known shoe designer Arturo Chiang has created an exclusive range of winter boots for fashion conscious women. The exquisite range of boots is a masterpiece in itself, as the pieces exemplify extreme skill and unique design that cannot be replicated."The leather boots crafted and designed by Arturo Chiang are indeed an item that every girl must have in her wardrobe. ...
Hosking's Sweets Announces 10% Discount on Strawberry Sweets to Celebrate Wimbledon (Popularity: ): Plymouth, United Kingdom (25th June, 2013) – Hosking’s Sweets, specialist suppliers of over 300 varieties of sweets, including retro and modern favourites, has announced a 10% discount on all strawberry sweets in celebration of Wimbledon 2013.Given the tradition of eating strawberries and cream at Wimbledon, Hosking’s Sweets has chosen to celebrate the annual tennis tournament with a discount on all strawberry-flavoured sweets. Customers can choose from a wide selection, including: ...
GT Decorations Launches New Products for Spring 2013 (Popularity: ): Newport, United Kingdom (12th November, 2012) – GT Decorations, a leading silk and artificial flower retailer and wholesaler, has launched a diverse new range of products for Spring 2013.GT Decorations has released a new selection of artificial flowers for Spring 2013, featuring a wide and varied range of designs to suit numerous occasions, themes and venues. Customers can choose from wedding garlands, mixed flower bushes, rose arrangements and more, all ...
Liverpool ONE Announces Festival of Frozen Fun (Popularity: ): Liverpool, UK (10 November, 2012) – Liverpool ONE, a large shopping and leisure destination in the heart of Liverpool, is set to open the first ever urban ice experience – #IceFestival. Incorporating four ice-themed activities, this will be the UK’s biggest-ever group of real ice attractions in one place.#IceFestival will be housed in the heart of the City on Chavasse Park, and has been brought to Liverpool by the team ...
Fiorelli Launch Two New Accessory Winter 2012 Collections (Popularity: ): London, United Kingdom (28 June, 2012) – Fiorelli, a leading accessory brand in the UK and Ireland, announce the launch of their Fiorelli London and Fiorelli Signature Winter 2012 Collections.Fiorelli’s new London and Signature collections are sure to provide their customers with the perfect accessories for the winter season. Every item will ensure that a person can make a strong and stylish statement which will impress onlookers.The Fiorelli London winter ...
|
|
Related Business |
|
Marketorial (Popularity: ): Specializing in website development, marketing, and online-business growth for small and medium-size businesses, publishing industry, and professional services providers.
Signature Productions (Popularity: ): Advertising jingle production for small to medium size businesses.
Web Marketing Toronto (Popularity: ): Web Marketing Toronto is your small and medium business online marketing professional, we have helped many small and medium businesses in our local area get to the top of Google, Bing and Yahoo search. When you join Web Marketing Toronto and trust our team of professional SEO, SEM, SMM, Designers, and Developers to handle your small or medium businesses online marketing campaign you can trust that you are going to ...
Marketing Experts Ad Agency (Popularity: ): We are one of the nation’s first full-service advertising and marketing agency to create a one-stop shop specifically targeting small-to-mid-sized businesses. We fill a void in the advertising industry by being an alternative provider for the millions of small businesses that can not afford the outrageous prices charged by large advertising agencies. By providing our services in easy-to-understand packages and combining them with affordable upfront pricing we give small businesses ...
The RAWR Agency (Popularity: ): The RAWR Agency is a full service marketing and advertising agency. We provide a full range of services from Creative and Design, Marketing and Brand Development, to Media Planning and Buying. The RAWR Agency's primary focus is servicing small to medium sized local businesses. We feel that local business deserves local attention and someone who understands the local market. Our clients enjoy a personal one-on-one relationship with the members of ...
Effective Site Marketing (Popularity: ): A full service marketing firm helping small and medium sized Canadian businesses effectively market themselves online and reach their full potential. We offer a complete online marketing solution for small to medium sized businesses. This includes, but is not exclusive to; website audits, SEO work, website re-design, social media, and SEM campaign management.
Search Engine Optimist (Popularity: ): Search Engine Optimist is a Seattle-based internet marketing agency focused on creating online visibility and the resulting increased sales for small and medium-sized firms. These businesses want to move beyond traditional advertising and realize that future sales will be heavily dependent upon harnessing the power of the internet, especially search engines. We have experience working with dozens of local firms, national market research companies, international businesses and charitable non-profits.
Services From India: Web Development Services (Popularity: ): Services From India is well known web service provider firm that is build to suit every budget. Our Clients are small and medium size businesses that need to capture local and global market. We help businesses to reach the top spots for their industry's most coveted search phrases. We work as a team and believe in team work. Our web development and seo services are meant for quality.
Bethel IT Solutions (Popularity: ): Bethel IT Solutions is where you can go for all your IT needs. It was established to offer specialised services and solutions with a special emphasis on the requirements of Schools, Small/Medium size businesses and individuals at significant savings. For all of your IT needs, you can rely on Bethel IT Solutions. We have a wide range of product line to choose from.
Benchmark Communications (Popularity: ): Marketing, advertising, media support specialists for small to medium sized businesses. We also create reasonably priced, quality, no-nonsense web sites. Visit our site for free information applicable to most offline and online businesses.
|
|
|
|
Print press release
Bookmark this page