CondeNet Teams With The FeedRoom to Launch Dynamic New Online Video Applications for STYLE.COM, MEN.STYLE.COM and Epicurious.com

CondeNet, an Internet unit of Conde Nast, has announced the launch of new web video environments on Epicurious.com, MEN.STYLE.COM, and STYLE.COM, in an effort to bring consumers even closer to the latest food and fashion news, features and information. CondeNet's online video is hosted and distributed by The FeedRoom, a leading provider of online video solutions for global corporations, government agencies and media companies.

By incorporating online video, CondeNet is further expanding its offerings to meet the needs of consumers by creating a unique and engaging experience for users to discover original video content and the latest news, features and information on food and fashion.

With Internet video consumption surging and consumers increasingly viewing content online, quality online video is now finding an increased role as a vehicle for publishers to engage consumers and increase viewership and loyalty."

There has been a 77% increase in the number of videos viewed on STYLE.COM, MEN.STYLE.COM and Epicurious.com since The FeedRoom's platform launched two months ago. In addition, the overall viewer engagement levels have significantly increased, with an average video session of over eight minutes and over three videos viewed per session.

"With over half of all consumers utilizing broadband, we felt the time was right to expand our business strategy and launch an improved online streaming video initiative to deliver a richer experience for our audience, engage a new consumer base and provide our advertisers with new marketing opportunities," said Richard Glosser, Executive Director, Emerging Media, CondeNet. "The FeedRoom was the right partner to enable us to expand on the delivery of the high-quality, dynamic video content our audience expects."

Epicurious.com, the ultimate food destination website and the online home of Bon Appetit and Gourmet magazines, now features "how-to" videos that demonstrate the intricate details and techniques of preparing recipes, allowing users to view from the comfort of a kitchen laptop or home computer.

STYLE.COM is the definitive fashion website and extends the editorial authority of Vogue and W magazines to the Internet, offering the latest in fashion news and coverage. In addition to its regular video coverage of the Fashion Shows, the site has further expanded its video offering through STYLE Studio, by adding new original video covering designers, parties and fashion. The site currently adds 1-2 new video pieces each week.

As the online home of GQ and Details, MEN.STYLE.COM, the first website to offer authoritative fashion and lifestyle coverage to men, features trend reporting, the latest news on pop culture to fashion, buying guides for the latest gadgets and gear, and comprehensive runway coverage. MEN.STYLE.COM is the latest CondeNet property to launch online video from The FeedRoom. The site has launched video called Store Tours, which takes an in-depth look at stores in various cities such as London and L.A.

"Our partnership provides CondeNet with the opportunity to deliver timely and engaging video content, as well as expand its reach, to directly and effectively engage a targeted audience with relevant and well produced content," said Bart Feder, CEO and president of The FeedRoom. "The FeedRoom is increasingly working with leading businesses and publishers, like CondeNet, to enhance an overall online business strategy and engage current viewers while attracting new viewers to deliver additional loyalty."

CondeNet will also be expanding online video capabilities to its Concierge.com Web site, the online home of Conde Nast Traveler, Wired.com and other sites.

About The FeedRoom

The FeedRoom, the leading broadband video communications company, enables clients to communicate more effectively with video online. With end-to-end technology solutions, media and marketing services, and content production, The FeedRoom's unique one-stop-shop serves corporations, media companies, and government agencies. Customers like Wal-Mart, General Motors, Intel, The New York Times, Sun Microsystems, USA Today, Meredith Interactive, McGraw-Hill, and The Pentagon Channel already use The FeedRoom's broadband video products to communicate with the media, consumers, partners, investors, and other key stakeholders.

About CondeNet

CondeNet is the leading creator and developer of upscale lifestyle brands online, providing enjoyable, useful services that build upon the heritage of the world's most prestigious magazines. The company publishes significant online properties in the categories of food (Epicurious.com), travel (Concierge.com), and fashion (STYLE.COM and MEN.STYLE.COM); these titles have won numerous accolades from bodies including the American Society of Magazine Editors, the James Beard Foundation, Media Industry Newsletter, and the Webby Awards. Based in New York, CondeNet is an Internet division of Conde Nast, a privately held media company.