Montblanc Flagship Store Shows Off Brand's Luxurious Appeal

LOS ANGELES, July 2, 2012 --The 104-year-old luxury goods manufacturer Montblanc opened their largest store in the world early last month. Montblanc, world-renowned for its sophisticated writing instruments, Swiss-made watches leather goods, and more, welcomed many international movie stars and other VIPS to Sanlitun in Beiking in order to celebrate the opening of the new 4-story shop. Naomi Watts, Nicolas Cage, Jessica Alba, Amber Heard, and many others joined Lutz Betthge, CEO of Montblanc International, for the exquisite festivities. Los Angeles' Gideon's Fine Jewelry, an authorized retailer of Montblanc watches and other goods, welcomes these such events as they increase brand recognition and act as beautiful showcases for newly introduced lines.

At this opening, Montblanc proudly displayed their dazzling Collection Princesse Grace de Monaco, a tribute to the life and lasting sophistication of Grace Kelly. This line of Montblanc pens, watches, and jewelry traces her life from glitzy movie star to the glamorous Princess of Monaco. Montblanc managing director of jewelry, Susie Otero, designed the line with the desire for it to fit Princess Grace's style. Otero describes Kelly as "extremely elegant, perfect in a way, timeless, graceful, and understated, never vulgar, never too much, never not enough." These attributes can be seen in the collection at Gideon's Fine Jewelry. For example, the jeweler carries three Montblanc Collection Princesse Grace de Monaco pens. All three are decked out in a deep purple precious resin with gold plating, with Princess Grace's monogram etched into each cap top. The most striking feature of these pens, which come in rollerball, fountain, and ballpoint styles, is the lovely design of the clip. It's designed to evoke a feminine neckline, reminiscent of Princess Grace's style, and carries a sparkling drop-cut pink topaz. They're truly elegant.

At the party, the Chinese store was transformed into the palace of Monaco. This served as a fitting backdrop to the Collection Princesse Grace de Monaco by transporting visitors and guests to Grace Kelly's contemporary time. Interactive displays, musical performances, and special past icons (including Marilyn Monroe, Elvis Presley, and Charlie Chaplin) all enhanced the evening; due to Princess Grace's fondness of theatre and roses, those were common themes of the evening. Luckily for interested American consumers seeking a taste of glamour, Gideon's Fine Jewelry is an authorized Montblanc dealer, importing this style and luxury stateside. Being an authorized dealer means that Gideon's Fine Jewelry guarantees the authenticity of its wares. In addition to an in-house repair guarantee, this legitimacy allows any purchased products to be supported by the manufacturer's international warranty.

Besides Montblanc, Gideon's Fine Jewelry offers a broad array of luxury brands, such as Raymond Weil, Oris, TW Steel, Michael Kors, Hidalgo, Scott Kay, and Michele watches and jewelry.