Sport Fishing Internet Ad Agency Announces Launch of First Mobile (dotMobi) Fishing Site

Predatorial Advertising Associates L.L.C., a provider of niche internet business advertising services for the fishing, hunting, sports and outdoor industries, announced today the first in a series of dotMobi fishing websites designed specifically for mobile phone users, BigFishTackle.Mobi.

The launch of the .mobi domain gives consumers access to information like never before and anglers stand to benefit from this technology as much as anyone. With the launch of BigFishTackle.Mobi anglers are now in a position to access fishing reports on bodies of water they are fishing, while they are fishing them!
Predatorial Advertising Associates L.L.C., is one of the first companies to use the .mobi domain - the first and only Internet domain for mobile phones. The domain makes the Internet available on practically any mobile phone with an integrated browser, no matter what carrier the consumer uses.

The mobile fishing reports and information platform BigFishTackle.Mobi is especially suited to the requirements of mobile phones. Now any anglers with a mobile phone can research and check international fishing reports and information at bigfishtackle.mobi, from anywhere they have a mobile phone signal.

"The launch of the .mobi domain gives consumers access to information like never before and anglers stand to benefit from this technology as much as anyone. With the launch of BigFishTackle.Mobi anglers are now in a position to access fishing reports on bodies of water they are fishing, while they are fishing them!", said Gaby San Paolo, Office manager at Predatorial Advertising Associates L.L.C. "The challenge of mobile phone users trying to access standard websites via their mobile phones have been solved with the dotMobi domain name. The .mobi ending in a domain name guides mobile consumers to sites where they'll have guaranteed access to optimized content."

A report by the American Sport fishing Association details how forty-five million American's spent more than $42 billion on fishing tackle, trips and related services in 2001 with each angler spending an average of $1,046 on fishing. In addition, more than one million jobs are related to sport fishing, accounting for more than $30 billion in wages.

Worldwide, there are more digital mobile phones than televisions and PCs combined. According to recent research, from Mobinet mobile communications study, April 2005, A.T. Kearney/University of Cambridge more than half of mobile handsets are less than a year old, with most having full Internet capabilities.

About Predatorial Advertising Associates L.L.C.

Predatorial Advertising Associates, L.L.C is a marketing and advertising company that specializes in servicing the fishing, hunting, outdoor and sports industries Internet needs. They manage one of the largest online networks of outdoor related vertical niche sites with an average of over 17 million targeted ad impressions served monthly. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, newsletter sponsorship.

A wholly owned web site property of Predatorial Advertising Associates L.L.C. Founded in 1998 and based in Huntington Beach Ca., BigFishTackle.Com provides a comprehensive customer experience including the Internet's best link directories, original content, community features, Daily Fishing Comics and The Outdoor Retailers Showcase for site visitors interested in finding the hottest deals for gear from other on-line retailers. Media Metrix (December 1999) ranks bigfishtackle.com as the largest fishing news, information and entertainment Web property in the world. BigFishTackle.Com attracts as many as 900,000 unique fishing enthusiasts and as many as 11 million page views a month.