Home Add to Favorite Contact Submit  
           27 January, 2021

Category:  Press » Fashion


American Apparel Opens New Store Inside Galeries Lafayette in Lille

         Views: 1728
2011-11-30 00:10:36     

LOS ANGELES and LILLE, France, Nov. 28, 2011 -- American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened its newest French location in Lille at the Galeries Lafayette, one of the world's most renowned international department store chains.

The store-in-store 30 sq. m. space follows the model American Apparel developed early last year, offering a selection of the company's bestselling and most popular basics along with a mix of its newer fashion pieces. The department store, which attracts a young urban clientele based in global cities such as London, Brussels and Lille itself, is minutes away from Le Vieux-Lille, a local cultural hub for fashion innovators. The location, warmly lit and featuring dozens of American Apparel's signature styles, is near Sandro, Levi's and Diesel, along with many other top international brands inside the store.

"This is a great opportunity to reach a new audience who has not had a local outlet for our fashionable basics. In Lille we are centrally located in a cosmopolitan area filled with exactly the type of consumer - young, stylish and savvy - that we'd like to reach out to," said Marsha Brady, a creative director for American Apparel.

In addition to its new, fashionable women's pieces, American Apparel will merchandise the store to reflect the company's new imagery, artwork and exciting mannequin displays. American Apparel will hire approximately 20 new employees for the opening of this store. Their creative interpretation of the garments will inspire customers to try new pieces like jackets and jumpers as well as find new uses for old favorites like t-shirts and bodysuits.

American Apparel has enjoyed great success in France since first opening there in January of 2005. It now has 12 locations, including Paris, Toulouse and Aix-en-Provence. Previously its most recent addition was in La Defense, a famous shopping district in Paris. The new location in the Galeries Lafayette was chosen in order to reach out to a customer base that is familiar with the brand and desires a physical location for shopping. In particular, the space will feature American Apparel's fashionable winter garments, including pea coats and other outerwear, sweaters, capes and cold-weather accessories.

"France has always been one of our strongest markets and we're excited for the opportunity to serve a new customer base in Lille. The French people have repeatedly demonstrated their affinity for and understanding of American Apparel's fashionable basics philosophy, so we truly appreciate this new opportunity to serve their interests," said Brady.

About American Apparel
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of June 30, 2011, American Apparel employed approximately 10,000 people and operated 254 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality t-shirts and other casual wear to distributors and screen printers.

Specialized in: American Apparel - Sweatshop Free - Tshirts - Tee Shirts - Wholesale T-shirts - Dov Charney - Made In Usa - Vertical Integration
URL: http://www.americanapparel.net
Print press release      Bookmark this page
Related Press releases 
Hair By Russians Launches Hair Extensions Website (Popularity: ): Alexandria, Virginia ( press.abc-directory.com ) April 11, 2019 - Hair by Russians, a hair extensions company, recently upgraded its website and changed its domain name to provide customers with a better online experience. The site is now easier to navigate and features new buying online options.Hair by Russians has made several changes to its website. Its domain name has changed from CosmoHair.eu to HairByRussians.com, which better reflects the business's purpose. ...
The L Marketing Group Announces the Launch of its Targeted Online Fashion Marketing Service (Popularity: ): Los Angeles, California - United States - Monday, August 4, 2014 – The L Marketing Group, an established leader in online marketing, social media marketing, search engine marketing, SEO and web-development, today announced the launch of its Targeted Online Fashion Marketing Service, a service created to drive highly targeted traffic to online fashion brands and fashion websites to increase the effectiveness of online fashion marketing for maximum ROI.According to the ...
Capri Camera Offering Huge Discount on All Diamond Rings and Fine Jewelry (Popularity: ): Las Vegas, Nevada - December 09, 2013 -- Fine Jewelry is one of the best and most versatile gift options available to purchase for friends and family. Find a good price on high-end diamond jewelry is often the most time consuming and difficult part about purchasing jewelry. From major department stores to local pawn shops, many retailers promise good prices and great quality on diamond and specialized stone jewelry; however, ...
Equality Minister Jo Swinson Has Stepped Up Her Campaign for High Street Stores to Have Real Models (Popularity: ): 2 October 2013 -- The Equality Minister, Jo Swinson, started the ‘Campaign for Body Confidence’ back in 2010 to raise awareness of body image issues, tackle the causes and encourage diversity. In recent weeks, she has stepped up this campaign and has called for high street stores to have more plus size and petite mannequins. The average dress size in Britain is claimed to be size 16 and Debenhams were ...
Donna Groff Hosts Audition for Actors, Models and Talent for Christ (AMTC) July 17th in Memphis, TN (Popularity: ): Atlanta, GA - July 10, 2013 -- Bad is bold in the entertainment industry, so good must be bolder. It’s time for God’s stars to stand up on the stages of film, fashion, music and theater.This exciting Memphis event will be hosted by Donna Groff, AMTC Scout. Donna Groff-Wheeler is the Owner/Director of the Donna Groff Agency, and a National Scout for AMTC. The recipient of many honors and awards, ...

Press release home snapshot 

Related Business 
Tissu Premier 2001 (Popularity: ): France. International exhibition and conference for manufacturers, suppliers and traders in the textile fabrics industry. Site opens in new, full screen window. Lille. September 5-6, 2001.
The Lafayette Society (Popularity: ): The Massachusetts Lafayette Society organizes events in the Memory of Lafayette and promotes good relationships between the French and American communities.
Apparel Tops (Popularity: ): Your ultimate destination for apparel tops. We specialize in bringing you the best deals for all your apparel tops purchases. This site features all types of deals on ladies apparal tops. We deliver the top apparel top deals from American Apparel, Amazon.com, American Outfitters, American Eagle, Amarini Exchange, and Arden B apparel. At ApparelTops.com we understand fashion, and we also understand that fashion doesn't have to cost a fortune this ...
Euro American Saddlery (Popularity: ): Complete dressage specialty store. Large variety of European and American riding apparel and equipment.
Mir Apparel, wholesaler of all kinds of men and women clothing & apparel. (Popularity: ): Mir Apparel is a Doraville, Georgia based wholesale clothing & apparel store offering low-priced & trendy men & women's dresses, tops, jeans, leggings shirts, shorts, headwear, activewear & accessories. Mir Apparel's operations are available online and physical locations. Its physical store is available in 5760 Buford Highway Northeast, Doraville, GA 30340, USA - See more at: http://mirapparel.com/
The Moland House (Popularity: ): George Washington's headquarters on August 10, 1777, where the Marquis de Lafayette joined the American Revolution, the American Flag was said to have first flown over American troops, and several other historic generals joined the American Revolution.
EmbroidMe Sioux Falls (Popularity: ): EmbroidMe Store at Sioux Falls, South Dakota is your local neighborhood store for personalized apparel, embroidered school uniforms and other customized items. Our embroidery store offers promotional products, custom uniforms, embroidery services, screen printing, corporate gifts, embroidered logo apparel, personalized apparel and custom imprinted t-shirts.
Defab Weavers Pty, Ltd (Popularity: ): Australia. Custom woven and in-stock fabrics for apparel, canvas and furnishing applications, from wool, polyester, linen, lycra and blends. Site opens in new window,
Metro Shirts: Wholesale Apparel (Popularity: ): Wholesale Apparel, Blank t-shirts, Wholesale Blank t-shirts, American Apparel and much more at Metro Shirts.com, a dedicated wholesale blank t-shirts supplier, offers exclusive Apparel from major American brands. We offer discount blank t-shirts (blank tees) made from the highest quality fabrics and allow you to view and buy the best quality blank tee shirts at wholesale price.
Best Sports Apparel (Popularity: ): Store carries apparel, jerseys, and caps for all the NBA teams in adult, youth, and infant sizes.