Home Add to Favorite Contact Submit  
           29 March, 2024


    
Category:  Press » Fashion

 

Madonna & Daughter, Lola, Announce The Material Girl 'Lucky Stars' Model Search With Macy's

Popularity:
         Views: 1985
2011-10-31 20:19:31     
iconixbrand.com

NEW YORK, Oct. 27, 2011 -- MG Icon, the joint venture among Iconix Brand Group, Inc., Madonna and Guy Oseary announce today its spring 2012 marketing initiatives for the Material Girl™ brand, which is available exclusively at Macy's in the United States and The Bay in Canada. The brand's advertising campaign will take on a new direction for spring by hosting nationwide casting calls for the next "Lucky Stars" to appear in the national marketing campaign. The "Lucky Stars" model search will launch on Wednesday, November 2nd at Macy's Herald Square in New York and will culminate on November 21st online.

A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. "Lucky Stars" casting calls will be held at five of Macy's flagship locations in the United States including:

Herald Square, New York – Wednesday, November 2 at 5:00 p.m.
Dadeland, Miami – Friday, November 4 at 6:00 p.m.
State Street, Chicago – Tuesday, November 8 at 5:30 p.m.
Union Square, San Francisco – Saturday, November 12 at 2:00 p.m.
Beverly Center, Los Angeles – Saturday, November 19 at 2:00 p.m.


Madonna and Lola commented, "This is not your standard model search. It's more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We're both looking forward to meeting the ten finalists in New York in December."

"There is a material girl inside of every girl. She is brave and confident in herself and what she aspires to be," commented Kelly Osbourne.

"We are excited to be able to engage and interact with our Material Girl consumers on such a personal level. The Material Girl brand is symbolic of every girl, every style, encouraging girls to be true to themselves. We all can't wait to meet the contestants," commented Dari Marder, chief marketing officer, Iconix Brand Group. "The top contestants will have the opportunity to work with Lola at the photo shoot, be photographed by a fashion photographer, appear in a national marketing campaign and hopefully create memories for a lifetime," Marder added.

"The Material Girl casting call is a fun way to reach the millennial customer who is eager to find new ways to express herself through fashion and technology," said Martine Reardon, Macy's executive vice president of marketing. "This unique opportunity allows Material Girl and Macy's to find the next 'Lucky Stars' among this growing customer group who will represent the energy and individuality of this brand."

Material Girl contestants should bring a photograph of themselves and be prepared to tell the Material Girl judging panel why they should be the next Material Girl. Contestants can also upload their photograph to www.materialgirlcollection.com and explain in 100 words or less why they should be selected as one of Material Girl's "Lucky Stars."

The judging panel will narrow all entries down to 36, which will be placed online at www.materialgirlcollection.com to be voted on by the public, narrowing it down to 10 finalists. The top 10 finalists with the highest votes will be flown to New York City, where Madonna and Lola will choose the winners and the new faces of Material Girl's spring 2012 campaign.

The "Lucky Stars" winners' ads will debut in fashion and lifestyle magazines and be part of a digital and outdoor campaign and in-store Macy's marketing collateral and receive a $5,000 cash prize.

Material Girl is a fast-fashion junior collection inspired and designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group's in-house fashion department.

About Iconix Brand Group, Inc:

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

About Macy's:

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About Madonna:

Madonna, a multi-Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children's book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent "Sticky and Sweet" Tour was the most successful concert tour by a solo artist in history.

Specialized in: Luxury Market
URL: http://www.iconixbrand.com
Print press release      Bookmark this page
Related Press releases 
Executive Producer Veronica Vitale Meets Famous French Fashion Designer Philippe Vallés: The T-shirt That Will Travel The World (Popularity: ): The Worldwide Message of Love by Music Executive Veronica Vitale and French Fashion Designer Philippe Vallés.Saint-Estève, France, June 18, 2020 -- A true love story: founded in 2017 by Fashion designer Louis-Philippe Vallès, la Vague d'Amour is a brand created in order to carry a universal message of true love around the world. Mr.Vallés is the mind behind the famous "wave-shaped bracelet" a message of universal love: to connect, to ...
Hair By Russians Launches Hair Extensions Website (Popularity: ): Alexandria, Virginia ( press.abc-directory.com ) April 11, 2019 - Hair by Russians, a hair extensions company, recently upgraded its website and changed its domain name to provide customers with a better online experience. The site is now easier to navigate and features new buying online options.Hair by Russians has made several changes to its website. Its domain name has changed from CosmoHair.eu to HairByRussians.com, which better reflects the business's purpose. ...
Fashion based e-commerce platform, Fynd, launches new omnichannel in-store product ‘Fynd Store’ (Popularity: ): Mumbai, December 12, 2016: In a move that is sure to delight both brands and fashion-enthusiasts all over the country, Fynd, the unique fashion e-commerce platform which helps brands showcase their in-store inventory online on their platform has now launched a new product 'Fynd Store'. This innovative product provides retailers with the opportunity to increase sales through omnichannel user-engagement. ‘Fynd Store’ enhances customers’ shopping experiences, by leveraging the appeal- including ...
BODYJOCK Brand Launches SOBE Men’s Swimwear Collection (Popularity: ): Miami, FL, June 24, 2014 -- BODYJOCK® Co., a premiere online retailer of men’s activewear, underwear, swimwear, and sportswear is proud to present its newest collection in men’s swimwear; the SOBE collection.Inspired by the majestic sandy beaches of South Florida, BODYJOCK’s SOBE collection infuses a sporty new look in men’s designer swimwear with the endless fun of summer. Accommodating Miami’s active lifestyle, BODYJOCK rose to the challenge by creating a ...
Westchester’s High-Fashion Authority Mary Jane Denzer is Putting on the Ritz at 7 Renaissance Square (Popularity: ): White Plains, NY - February 10, 2014 -- Iconic high-end women’s fashion destination Mary Jane Denzer will be relocating to a new home in White Plains, establishing itself in the elegant Ritz-Carlton complex at the heart of the bustling city. Mary Jane Denzer – which boasts a 35-year pedigree in Westchester County – is moving from its current space on Mamaroneck Avenue, initiating a trend that is transforming Renaissance Square ...


Related Business 
Madonna Tribute Act (Popularity: ): The UK's Number one Madonna tribute act. Madonna By Knight takes the crowd on a non stop journey of Madonna's greatest hits from the early 80's through to today's current chart million sellers. Complete with superb sound, lights and costumes this is one show that will have you 'In the Groove!'
John Wm. Macy's CheeseSticks (Popularity: ): Long before John Wm. Macy's CheeseSticks' wholesale bakery operation or online "snack store" existed, John Macy created a "snack factory" right in his kitchen! They say the heart and soul of food comes from the kitchen. John Macy has been at home in the kitchen for most of his life.
John Wm. Macy's CheeseSticks (Popularity: ): Long before John Wm. Macy's CheeseSticks' wholesale bakery operation or online "snack store" existed, John Macy created a "snack factory" right in his kitchen! They say the heart and soul of food comes from the kitchen. John Macy has been at home in the kitchen for most of his life.
John Wm. Macy's Cheese Sticks (Popularity: ): Long before John Wm. Macy's CheeseSticks' wholesale bakery operation or online "snack store" existed, John Macy created a "snack factory" right in his kitchen! They say the heart and soul of food comes from the kitchen. John Macy has been at home in the kitchen for most of his life. During his college years he catered clambakes for summer residents on Martha’s Vineyard and later briefly apprenticed to his uncle, ...
Lucky Hare Shears (Popularity: ): Lucky Hare brand hair scissors and shears is the product line made to the exacting specifications of Lucky Hare Shears Company, an Industry Leader dedicated to serving the needs of the professional hair cutting stylist. Lucky Hare brand hair scissors and shears are handmade from Japanese Hitachi steel with cobalt alloys. Our hairdresser scissors and hairdressing shears come with a lifetime warranty against material and workmanship defects. We specialize in ...
Madonna Song Index (Popularity: ): A semi-comprehensive listing of every officially released version of Madonna's songs and the product on which it was issued.
Lola and Bek (Popularity: ): Lola Kamalova and Bek Shakirov, specializing in conceptual, dimensional, and photographic illustration.
John Wm. Macy's Cheese Sticks (Popularity: ): John Wm. Macy’s Cheesesticks is one of the best snack food companies. Cheese it and we hope you will delight by award-winning, all-natural cheese sticks by Cheesesticks.com. We also offer sweetsticks and the perfect crunch. They say the heart and soul of food comes from the kitchen. John Macy has been at home in the kitchen for most of his life. During his college years he catered clambakes for summer ...
Martens, Oscar (Popularity: ): Biography, poems, and three stories from his collection, "The Girl with the Full Figure Is Your Daughter".
Black Madonna Shrine (Popularity: ): Franciscan Shrine in Eureka, MO, dedicated to Poland's Black Madonna, Our Lady of Czestochowa.