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Allstate's Safe Teen Driving Initiative Reaches Major Milestone

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2011-09-09 21:57:54     
allstate.com

NORTHBROOK, Ill., Sept. 9, 2011 -- Allstate's efforts to save the lives of teen drivers reached a new milestone with the registration of its 100,000th Facebook fan. Allstate's facebook.com/save11 fan page is designed to raise awareness that the number one killer of American teenagers is motor vehicle crashes, killing an average of eleven teens per day.

"We are thrilled that 100,000 people have joined our cause to make our roads safer for teen drivers," said Bill Vainisi, senior vice president and deputy general counsel, Allstate Insurance Company. "The viral movement generated by Allstate's Save 11 Campaign has produced a chorus of advocates across the country seeking to enact graduated driver licensing laws that will protect and prepare America's youngest drivers."

Designed to put a real, human face on the issue, facebook.com/save11 encourages consumers to get involved, contact their lawmakers, invite family and friends to take action, and lend their voices to the vital movement.

Allstate supports the Safe Teen and Novice Driver Uniform Protection (STANDUP) Act that encourages states to implement minimum graduated drivers license (GDL) law standards. Research has shown that optimum GDL laws are proven to save 16 and 17-year-old drivers in the 20 percent to 40 percent range.

The company is deeply committed to reducing teen deaths and making roads safer for all Americans and believes the collective voice of citizens in every corner of the country can help Save 11 teens each day. Allstate has been supporting the grassroots actions of consumers with an integrated national advocacy campaign that includes online, print and social media components, among other means to reach lawmakers and the public.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer known for its "You're In Good Hands With Allstate®" slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada.

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