Home Add to Favorite Contact Submit  
           22 October, 2020

Category:  Press » Business


FLAVORx Executive Adds Experience and Insight to NACDS Committee

         Views: 1233
2006-11-22 21:34:22     
Gabriel J. Adams

FLAVORx, a Bethesda, MD based company, announced today that Ashton Maaraba, its recently promoted Executive Vice President of Sales and International Operations, has joined the National Association of Chain Drug Stores (NACDS)-sponsored Products-to-Market Committee. The committee helps small and mid-size businesses overcome the challenges they face while pursuing the entry of their products into an increasingly competitive retail world.

The fact of the matter is, no one single person or company knows everything. But in the world of chain drug stores, we can all learn from each other and work together to ensure that we are building successful relationships between vendor and retailer.

With today's vast array of products, gaining an upper hand isn't so easy anymore. Consumers demand greater value to meet their everyday consumption needs, and competition among retailers remains fierce. The retailer is tasked to deliver competitive products at competitive pricing. As such, vendors and retailers must collaborate so that consumer products meet three crucial criteria. They must appeal to the diverse consumer culture, be readily available to consumers and sustain their value over time.

Maaraba states, "The committee itself is significant in more ways than imaginable. It's designed to facilitate the vendor-retailer connection and strengthen the overall relationship. This is critical to achieve for any vendor, especially for the emerging one.

"The aim is to explore the issues that impact a products-to-market process. The end-result is to draft collaborative solutions that prepare a vendor for submitting their product application to each targeted retailer."

Maaraba suggests that an adequate due diligence process for the small-to-mid size vendor is a necessity. Retailers may not fully understand a product's overall composition, which could eliminate or delay that vendor from gaining entry. Through his dealings and the success of FLAVORx with North America's most powerful retailers such as Wal-Mart, Walgreens, CVS/pharmacy, Rite Aid, Target, Supervalu, and Le Group Jean Coutu, Maaraba adds credibility and experience, making him a key asset to the committee. Though he understands that the process for new vendors can be complex, Maaraba believes that retailers have adapted their systems to be instructional, informative and educational. Vendors must ask questions, conduct adequate research and organize their proposals to meet the retailers overall demand. "In our view, each and every one of our retailers has gone out of their way to ensure that each step of the entry process is both efficient and effective," says Maaraba.

Kenny Kramm, FLAVORx President and CEO, believes that Maaraba's involvement not only adds valuable insight to the committee, but allows the company to learn and grow with the changing industry. "The fact of the matter is, no one single person or company knows everything. But in the world of chain drug stores, we can all learn from each other and work together to ensure that we are building successful relationships between vendor and retailer."

Category managers, buyers and executives are open to any vendor with a great product. While oftentimes it seems they have cumbersome schedules, these executives take the time to review each and every product and service in hopes of finding the next grand slam product inside the retail world.

Throughout the retail pharmacy community, FLAVORx displays award-winning, quality products and services to positively impact patient quality of life and ensure the success of treatment programs.

FLAVORx is a pharmaceutical flavoring system used by pharmacists and veterinarians nationwide to improve the palatability of liquid over-the-counter and prescription medications. To date, FLAVORx has flavored over 40 million prescriptions without any incidence of allergy, adverse reaction or changes in efficacy. FLAVORx flavors are non-allergenic, dye-free, sugar-free, phosphate-free and alcohol-free, making them safe for all patients. With over 42 flavors ranging from Bubblegum and Watermelon to Chocolate Silk Pie and Peaches 'n Cream, FLAVORx is sure to please any taste bud whether it's a child or an adult. In addition, 16 animal-inspired flavors such as Crispy Bacon and Salmon Steak help medications go down a little easier for FLAVORx's veterinary friends as well.

Specialized in: Flavorx - Nacds Committee
Print press release      Bookmark this page
Related Press releases 
Manassas Window Film Company Lists Benefits Of Exterior Solar Screens (Popularity: ): Manassas, Virginia ( press.abc-directory.com ) August 5, 2020 - Atlantic Sun Control, a Manassas window film company, recently discussed the benefits of exterior solar screens. Atlantic Sun Control has grown from being a home-based business to one of the largest, most experienced window film dealers in the nation. All vital employees are certified by the International Window Film Association, ensuring fully insured jobs for every installation. Atlantic Sun Control currently ...
New Program Introduced for Keeping Home Cooling Systems Running All Summer (Popularity: ): Atlanta, GA - USA | July 31, 2020 -- Spring has sprung, and the weather is finally getting nicer. Beautiful days are upon us, the trees are in bloom, and if it weren’t for the COVID-19 epidemic, we’d be spending a lot more time outside.The seasons change every year, and yet every year, there’s someone whose HVAC system breaks down during the hot summer months because they didn’t get proper ...
Tarjs is Pleased to Announce the Launch of New Website (Popularity: ): Muscat, Oman (press.abc-directory.com) April 30, 2020 - Tarjs is pleased to announce the launch of our brand new website! After several months of hard work and dedication, Tarjs has officially launched the website. The company’s aim was to create a new website that is faster, easier to navigate, and more user-friendly.With this new website, visitors can learn about Tarjs services and solutions. The new website is interactive and gives better ...
Texas Benefits Consultant Releases Employee Benefits Compliance Checklist (Popularity: ): Dallas, Texas ( press.abc-directory.com ) March 20, 2020 - A Texas benefit consultant at Benefit Corp recently created an employee benefits compliance checklist for 2020. As these regulations change frequently, it's important to stay up to date on the latest changes in order to remain compliant and avoid paying penalties.Large companies will need to take note of several changes. They must offer minimum essential coverage that is affordable and meets ...
Northern Virginia HR Consultants Discuss Importance Of Mental Health Days (Popularity: ): Alexandria, Virginia (press.abc-directory) March 13, 2020 - The Northern Virginia HR consultants at Smart HR recently released a blog educating readers on why employers are offering mental health days to their employees. Though this benefit is relatively new, it has a significant positive impact on staff.Most jobs can be stressful due to deadlines, conflicts with coworkers, understaffing, and more. These stresses can have a serious effect on mental health, making ...

Related Business 
Executive Committee of the Commonwealth of Independent States (Popularity: ): Information about programs and policies under the CIS executive.
Mckinley Group Executive Recruiters (Popularity: ): With over 100 combined years of executive recruiting and executive search experience, McKinley Group is the #1 Ranked Executive Search Firm in Minneapolis, Minnesota. 82% of our clients are repeat executive search customers. Contact us and let us show you what the Strength of Experience in executive search and recruiting can mean to your company.We are specialized sales recruiters, marketing recruiters, engineering recruiters, IT recruiters and cpg recruiters.
Mobile Insight, LLC. (Popularity: ): Mobile Insight’s executive team’s depth of knowledge in retail operations and field team management is the foundation of this application. We know what keeps our clients up at night and we strive to create solutions for them. While our backgrounds are based in wireless and consumer electronics retail, the application for Mobile Insight is far-reaching into other channels and industries.
Working Wounded (Popularity: ): Advice that adds insight to injury including the workplace confessional, weekly contests, and download degrees.
Mandolaw Estate Planning Lawyer (Popularity: ): Miller & O'Neill's experience in the planning realm is instrumental in providing the highest level of client representation and brings unique insight into litigation involving trusts, estates and guardianships. Similarly, our litigation experience provides in depth analysis and insight into otherwise problematic estate, trust and tax planning areas.
Inner Wheel Australia (Popularity: ): Message from the president and executive committee.
Leaders Coach (Popularity: ): Michael Beck brings 20 years of executive, entrepreneurial, and leadership experience to mentoring and executive coaching.
Creating Insight Executive Coaching (Popularity: ): We work with people who aspire to greater achievements and to get more out of life with the same or less effort.
Manitoba Cricket Association (Popularity: ): Organisation's executive committee, schedules, standings, and other information.
Executive Janitorial Services, Inc (Popularity: ): Executive Janitorial Services is a full-service commercial cleaning company. With 36 years of experience we know that clean is more than a vacuumed carpet. Using only environmentally sensitive (green) products and methods, hospital quality disinfectants, HEPA vacuums to remove airborne dust, and certified technicians, we will make your time with us a new and worry-free experience.