Home Add to Favorite Contact Submit  
           29 March, 2024


    
Category:  Press » Automotive

 

Fall 2010 ALG Perceived Quality Study Demonstrates Rebound of Toyota's Quality Image

Popularity:
         Views: 1491
2010-11-01 06:25:42     
ALG

ALG, a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and the industry benchmark provider of residual values and depreciation data, today announced that Toyota's Perceived Quality Score (PQS) registered a sharp 5% increase in the last six months, with the carmaker bouncing back to second place from sixth among mainstream brands in ALG's Fall 2010 Perceived Quality Study. Dodge Cars (up 4%) and Jeep (up 3%) were the other two mainstream brands that showed the most improvement over their Spring 2010 scores. Among luxury brands, Jaguar notched a 5% gain, although its PQS remains relatively low at 62.4.

With a PQS of 81.4 and a 10.7 point lead over Toyota (70.7), Honda continued its dominance over all other mainstream brands. The third, fourth and fifth-place brands – Ford Trucks (69.9), Nissan (69.0) and Subaru (68.9) – are tightly bunched behind Toyota.

Mercedes-Benz again was the top-ranked luxury brand with a PQS of 83.9, slightly increasing its lead over runner-up Lexus in the last six months, which remained steady with an 81.9 PQS. BMW (81.6), Porsche (80.2) and Acura (77.4) rounded out the top five in the luxury category.

"The significant recovery for Toyota, which saw a dramatic 20% PQS drop in Spring 2010 due to quality issues and massive recalls, can be attributed to marketing around vehicle safety, strong customer loyalty and good service," said Eric Lyman, OEM Practice Director at ALG. "At Jaguar, recent design transitions have fostered a stronger emotional connection with the consumer, leading to an improvement in the perception of the brand."

Since the inception of ALG's PQS in the Spring of 2008, the biggest gains have been achieved by Ford Cars, Ford Trucks, Hyundai, Kia and Jaguar, respectively. The biggest declines in PQS over that period have been registered by Toyota, Saturn, Saab, Lexus and Scion, respectively.

ALG's PQS measures consumers' perceptions and beliefs about the quality of automobile brands in the U.S. market. A negative perception about a brand can prevent shopping and consideration of a brand's complete model lineup. Alternatively, a positive belief about a brand can sometimes overcome poor quality. Working with survey partner Zogby International, ALG calculates the scores based on a proprietary rating scale derived from surveys of car and truck owners, which then are used to determine the relative positions of mainstream and luxury brands. The complete list with scores is available at http://www.alg.com/pdf/pqs_2010_fall.pdf.

About ALG (www.alg.com)

Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" – the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 45 years in both the U.S. and Canadian markets. ALG is a part of DealerTrack Holdings, Inc. (Nasdaq: TRAK).

About DealerTrack (www.dealertrack.com)

DealerTrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. DealerTrack operates the industry's largest online credit application network, connecting more than 17,000 dealers with over 900 lenders. Our Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our Sales and F&I solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack's Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack's family of companies also includes data and consulting services providers ALG and Chrome Systems. For more information, visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding ALG's Perceived Quality Study, including its uses, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the reliability of the survey data, the sample size, changes in consumer opinions and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2009. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G

Specialized in: Alg - Automotive Lease Guide - Automotive Leasing Guide - Residual Value - Residual Values - Securitization - Analytical Data Products - Software Solutions - Automotive Industry - Portfolio Analysis - Custom Residuals
URL: https://www.alg.com/
Print press release      Bookmark this page
Related Press releases 
Continental Mitsubishi offers customers the option to defer payment on new Mitsubishi models and used vehicles for 90 days (Popularity: ): COUNTRYSIDE, Ill. - April 17, 2020 -- Continental Mitsubishi, a dealership serving the automotive needs of Chicago and the entire surrounding area, is currently offering buyers of both new and used vehicles the option to defer payments for 90 days. This offer applies to both new Mitsubishi models and vehicles from its extensive pre-owned inventory.The special payment deferment offers from Continental Mitsubishi are being implemented in an effort to provide ...
Dominion Dealer Solutions Names Sharon Kitzman President of Dominion DMS (Popularity: ): NORFOLK, Va. - January 07, 2020 -- Dominion Dealer Solutions, a leader in automotive dealership software and services, announced today that it has promoted Sharon Kitzman to President of Dominion DMS following the retirement of Van Koppersmith, President and Founder of ACS, now Dominion DMS.Ms. Kitzman, who joined Dominion DMS in 2019, is highly regarded in the automotive and technology communities. She has worked as an executive and consultant to ...
Pedal-operated electric motorcycle: World première of the new eROCKIT (Popularity: ): Hennigsdorf, Berlin (abc-directory) June 25, 2019 - Flurry of flashlights and prominent guests at "TheDrivery" in Berlin, Germany! Last week the launch of the eROCKIT 2019 Series was celebrated with celebrities, press, partners and clients. The unique pedal-operated electric motorcycle is synonymous with gigantic acceleration, 100% riding fun and 0 emissions. The evening's VIP guests were greatly impressed by the prize-winning design and the charisma of the eROCKIT in the world ...
Trucks Plus USA Announces 2015 Dodge JOURNEY SE SPORT UTILITY 4D (Popularity: ): Yakima, Washington ( press.abc-directory.com ) November 2, 2018 - Trucks Plus USA is the only Eastern Washington dealer with Nationally Certified Pre-Owned vehicles. It is the premier destination for powerful trucks in the Union Gap, WA area. They have everything from fully customized used trucks in Yakima WA to the SUVs, including this 2015 Dodge Journey.When asked about their service, the spokesperson replied "As one of the leading Yakima SUV ...
Altia and Cypress Deliver ISO 26262-Compliant HMI Graphics and Storage Solutions for Automotive Displays (Popularity: ): COLORADO SPRINGS, Colo. - November 02, 2018 -- Altia and Cypress Semiconductor Corp. have collaborated on a new automotive instrument cluster graphics solution that delivers functional safety. Altia and Cypress will demonstrate the instrument cluster at the 2018 Electronica trade show from Tuesday, November 13 to Friday, November 16 in Munich. The demo brings together key functional safety technologies from Altia and Cypress which provide a complete, ISO 26262-compliant development ...


Related Business 
Thorndale Toyota Dealer (Popularity: ): Del Toyota, a Thorndale Toyota dealer, offers an extensive inventory of new Toyota cars, trucks, minivans and SUVs as well as high-quality pre-owned vehicles to car buyers in southern Pennsylvania.
Toyota Of Portsmouth (Popularity: ): At Toyota of Portsmouth, we carry an extensive selection of new Toyota vehicles including the Toyota Tacoma, Corolla, Camry, RAV4, 4Runner, Tundra and Prius hybrid. We maintain a vast inventory of quality inspected used cars, trucks and SUVs. New and used car financing for all Toyotas.
West Virginia Toyota Dealer (Popularity: ): Ramey Toyota, a West Virgina Toyota auto dealer, offers an extensive inventory of new Toyota cars, trucks, SUVs and minivans as well as high-quality pre-owned vehicles to car shoppers in Princeton and surrounding areas.
ALG Investments (Popularity: ): ALG Investments are property owners and landlords who have been letting commercial property since 1964. ALG rent a series of different commercial properties such as: single offices, large suits, buildings and retail units. They are based in Wigan and have over 45 years of experience.
Toyota Of Wallingford (Popularity: ): Toyota of Wallingford, a leading Toyota dealer serving Hartford, has been serving drivers from CT and New Haven for years. CT Toyota drivers come to us for quality, affordable vehicles along with some of the best financing plans in all of Connecticut.
Toyota Dealer Near Salt Lake City (Popularity: ): Visit Brent Brown Toyota for a variety of new 2010 - 2011 Toyota and used cars in the Orem area. Our Toyota dealership serving Salt Lake City, Provo and Draper, UT area is ready to assist you with all your automotive needs!
High Quality Printing (Popularity: ): One of the major problems of any high quality printing program is that there is a very real credibility gap between what existing print quality programs are perceived to be doing and what is actually happening on the pressroom floor. Many managers are upset because all of their efforts, at great expense, are falling short of goals. Let me give you a couple of examples I have found in recent ...
Redesign Logos (Popularity: ): There have been many logo redesigns in 2010, some were good while some were bad. BP logo redesign and GAP logo redesign were the most controversial ones. Effectively redesigned logos are meant to reinforce a company’s image, but terrible redesigns can rebound for a corporate entity.
Toyota dealers in delhi (Popularity: ): Galaxy Toyota is a leading automobile dealer of Toyota having various service centers in New Delhi in India. Its mission is to enhance the lifestyle of customers by delivering the world's most Trusted Brand and Service. It provide quick, qualified and quality services to their customers. Galaxy Toyota provide services to the customers who want to buy or sell their used cars.
Dominica Car Trade Portal (Popularity: ): Dominicacartrade.com is one of the leading Japanese used cars portal website in Dominica for providing information about used cars for sale in Japan for Dominica from hundreds of trusted used cars exporters in Japan. Most Popular Japanese & other vehicles in Dominica are: Toyota Corolla Spacio, Toyota Ipsum, Toyota Land cruiser prado, Toyota Vitz, Toyota Raum, Toyota Progres, Toyota Carina, Toyota Corona Premio, Toyota Corlla Fielder, Toyota RAV4, Toyota Hilux.