The Human Capital Institute and Haskayne School of Business Announce 'Recruitment Strategies' Event

The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and the Career Services Centre of the University of Calgary’s Haskayne School of Business, a resource for employers, students, and graduates at a progressive and innovative internationally-respected business school, announced today that Gabriel Bouchard, Vice-President and General Manager of Monster.ca, will speak at a networking breakfast at the MacEwan Conference & Event Centre on the Calgary campus on Thursday November 30, from 7:30 a.m. to 9:00 a.m. MT.

At this session, Gabriel Bouchard, a true recruitment innovator and thought leader, will share information and insight that can help employers gain competitive advantage.
Bouchard’s presentation, "Organizing Recruitment Strategies in a Market Afflicted by Labor Shortage," will explore how organizations can more effectively compete for Canada’s top talent.

From small firms to large, oil to education, the competition for talent in Canada is fierce, and no organization can afford to be less than leading edge in its recruitment techniques, especially when it comes to the Internet, which is now the number one destination for Canadian adults to find a new job. Bouchard’s presentation will begin with a brief review of the market forces creating the labor shortage, and progress to specific recruitment strategies needed to meet the challenge. He will share state-of-the-art ways to optimize recruitment strategies.

Participating organizations will learn to use tools like branding to become more attractive to job seekers and increase reach in order to access a larger pool of qualified candidates. In addition, they will learn how to promote the right benefits to the right audience, along with how to streamline the recruitment process to capture top talent.

"Today, an organization’s recruiting success depends on its ability to leverage state-of-the-art strategies such as Internet recruiting and employment branding," said Allan Schweyer, HCI’s President & Executive Director. "At this session, Gabriel Bouchard, a true recruitment innovator and thought leader, will share information and insight that can help employers gain competitive advantage."

Gabriel Bouchard is Vice-President and General Manager of Monster.ca, Canada’s leading career management portal, part of the Monster Worldwide network, and one of Canada’s leading experts on employment and recruitment trends that are being driven by the evolution of the Internet.

In 1996, while Vice-President of Marketing at TMP Worldwide, Bouchard founded an online recruitment service. In 1997, he launched Monster.ca, a career site pioneer in Quebec and Canada. His insights into how online recruiting is reshaping Canada’s employment marketplace have driven Monster.ca’s rapid growth as Canada’s expert source in online recruiting and one of the country’s most successful Internet companies. Bouchard regularly travels across Canada, speaking to organizations about the impact of current employment issues and how they factor into future planning.

Bouchard’s extensive experience includes work in the advertising field. Prior to joining Monster.ca, he was head of advertising and promotions at Radio-Québec. He also worked with BCP Strategy Creativity Inc., one of the largest advertising agencies in Quebec. Gabriel Bouchard holds a Bachelor’s degree in Business Administration from the Université du Québec à Montréal.

The November 30 presentation is being held in conjunction with the Campus Recruiting Forum.

The Calgary event is free and open to the public. Professionals interested in attending the event should call 866-538-1909 or visit HCI's website to register. For a list of Human Capital B-School events at prestigious universities throughout the U.S. and Canada.

ABOUT HASKAYNE SCHOOL OF BUSINESS
The Haskayne School of Business is an innovative business school with an international reputation for influencing the practice of management and leadership through quality teaching and research. With more than 3,000 students enrolled in bachelor’s, master’s, Ph.D., and executive education programs, the school boasts 15,000 alumni in 50 countries.

ABOUT THE UNIVERSITY OF CALGARY CAREER SERVICES CENTRE
The Career Services Centre at the University of Calgary is focused on providing talent that will take organizations from here to anywhere. Recognizing that organizations need talented employees, future leaders, a cost-efficient recruiting program, recruitment advice, and to make connections and cultivate relationships, the Career Services Centre provides top quality, innovative energetic students and graduates, as well as services that provide the best value for employers’ recruiting dollars. The Centre, which is staffed by experts who are in touch with the University of Calgary student market, offers opportunities for company information sessions, career fairs, and a presence on campus.