QVC Posts Successful Three-Day Event Strong Weekend Fueled By Its Largest Black Friday Ever

As the 2009 holiday shopping season kicks into high gear, more than 815,000 holiday shoppers helped multimedia retailer QVC achieve a successful three-day weekend (November 27-29). Significantly fueled by its largest Black Friday ever, QVC's three-day event attracted more than 60,000 new customers. QVC.com played an integral role in the three-day event, contributing more than 30 percent of the total sales.

QVC kicked off the holiday weekend on Thanksgiving evening with The New Black Friday, a special TV and Web programming event that gave America a head-start on its post-turkey gift shopping. In an effort to differentiate itself from the promotional frenzy of traditional retail, QVC's 28-hour event offered "all of the deals, none of the craziness," promising an easier and more enjoyable alternative to the mall. Unique to the day were not one, but three Today's Special Value® offers (items presented at exceptionally low prices, for a specific period of time), as well as specially priced deals in every hour of programming.

The momentum continued through the weekend, driven again by powerful Today's Special Value offers - a Dell(TM) Windows 7 Notebook on Saturday, with more than 60,000 units ordered, and the Keurig Premium Single Serve Coffee Brewer on Sunday, with nearly 100,000 units ordered. Additional top sellers from the weekend included the Nintendo Wii Gaming System with Accessories, Case and Games, the Olympus 12 MP 5x Optical Zoom Camera, the Nintendo Wii Fit Plus and Accessory Kit with Mat and Balance Board, the Clarisonic Facial Cleansing System and the KitchenAid Nine-Cup Food Processor with Accessories.

"This year, QVC wanted to provide a Black Friday experience unlike those found at the mall - with trusted brands, honest values, and friendly, stress-free customer service," said Mike George, QVC's president and CEO. "Judging from the tremendous customer response this weekend, this is exactly what today's holiday shoppers are looking for - real values and great service, without all the crowds, traffic and promotional craziness."

QVC's holiday shopping season continues on Cyber Monday, and throughout the month of December. Customers can shop QVC with confidence as all purchases between now and December 23, 2009, may be returned up until January 31, 2010, for a full refund, including the original shipping and handling charges.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.