Home Add to Favorite Contact Submit  
           06 December, 2022

Category:  Press » Hobbies & Crafts


Toys'R'Us Announces 2009 Holiday Toy-Buying Trends

         Views: 3871
2009-10-15 06:21:27     

Toys"R"Us today announced the four key trends it expects will dominate toy purchases this holiday season. The 2009 toy-buying trends range from nostalgic toys that bring back comforting childhood memories to do-it-yourself craft projects. As young ones dream of unwrapping presents on Christmas morning, parents are planning their holiday shopping, balancing what their children want with what fits their budget. The trends - Retro Rewind; Designed By Me!; Tiny Treasures, Teeny Prices; and Investing in the Future - were identified based on the company's year-long observations of shopping habits, along with tracking the toys expected to top kids' wish lists.

"As THE toy authority, with stores in 34 countries across the globe, we have unique insights into toy-buying trends," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S. "The four key trends we've identified this year reflect both the current times and parents' perennial desire for toys that offer outstanding value AND quality."

Following are the four toy-buying trends identified by Toys"R"Us for the 2009 holiday season, as well as representative toys, all of which can be found in the company's stores nationwide or online at website.


Perhaps longing for simpler times, many parents are increasingly looking to introduce their little ones to toys they cherished when they were children. Whether in its original form or an updated version of an old favorite, many toys of yesteryear are back again, bringing fun and smiles to a whole new generation of kids. Nostalgic playthings represented in this trend are truly the "comfort foods" of toys:

* Sesame Street® The Original Tickle Me(TM) Elmo from Fisher-Price® made laughter contagious among kids of all ages more than a decade ago, and now it is back, exclusively at Toys"R"Us. This classic toy started a phenomenon when it was first released and is sure to bring smiles to little ones today.
* Strawberry Shortcake(TM) Berry Cafe(TM) from Hasbro® is the latest hangout and home for the sweet-smelling doll that moms enjoyed as children. A new generation of youngsters will enjoy creating fun adventures for Strawberry Shortcake and her friends.
* Cozy Coupe® 30th Anniversary Edition from Little Tikes® has been the vehicle of choice among preschool drivers for three decades. The new, special 30th anniversary edition has a high-back seat design and sturdy sides to provide increased stability and a removable floor panel for children who are not yet walking independently.
* bop it!® from Hasbro® Games originally debuted more than a decade ago, igniting friendly competitions as children bopped, pulled and twisted their way to victory. The 2009 version adds more fun, challenges and higher skill levels, including a new element requiring players to shout into a microphone.


More and more adults are embracing the do-it-yourself movement. Perhaps inspired by these adult influences, today's kids have put their own stamp on this trend and are designing personal creations. A growing assortment of toys and activities has been introduced to spur imagination and encourage originality among little ones:

* Harumika(TM) RUNWAY SHOWSTOPPER SET from Bandai® gives little fashionistas the opportunity to sketch apparel and accessories, or decorate clothing with fabric markers, studs and gems to prepare for a career in fashion or just for fun. Kids can also test out their designs by using the included fabric on a dress form to create a mini wardrobe.
* Ultimate Jewelry Kit from Totally Me features thousands of beads, a pair of pliers and an accessory tray to enable young jewelers to string their own necklaces, earrings and bracelets. This do-it-yourself approach to jewelry design makes it fun and easy to personalize pieces to flaunt or give to friends and family.
* Bendaroos® Amazing Flexible Building Sticks from Allstar Products Group allow kids to express their creativity by building pieces of art from flexible wax sticks. Just six inches in length and as thin as a string of yarn, these colorful sticks can be shaped, wrapped, stuck together and reused for transformation into anything young minds can imagine.
* Paperoni® Deluxe Studio from Spin Master® inspires young crafters to turn tiny, colorful paper rolls into 3D artwork. With a dash of ingenuity, kids can design dozens of creations such as animals, friendly faces and more.

TREND #3: Tiny Treasures, Teeny Prices

Toys that are small in size, but provide big fun at petite prices, are proving to be one of the year's most dominant trends. Today's focus on all things frugal has certainly influenced this trend, but to kids, these toys are miniature must-haves. These tiny treasures, all under $12, are sure to provide hours of enjoyment:

* Zhu Zhu Pets(TM) Hamster from Cepia is as small, furry and adorable as the real thing, but easier to care for and more budget-friendly. With more than 40 different sound effects and artificial intelligence, these five different battery-operated pets are interactive and offer countless hours of affordable fun as they dart around the house, play in hamster tubes, run on wheels and more.
* HEXBUG® Nano from Innovation First International makes playing with insects fun. These inexpensive micro robotic creatures look alive and feature a mini vibrating motor that propels them across the floor or table, helps them flip from their back onto their feet, and even enables the bugs to navigate a maze.
* Gogo's Crazy Bones(TM) Blister 5-Pack from iToys, Inc. are small collectibles that come in an assortment of characters, each with unique faces and names that provide hours of entertainment. Kids can invent games, battle one another or trade with friends, as well as create an album of the Crazy Bones stickers that come with each toy.
* BAKUGAN® BATTLE BRAWLERS(TM) from Spin Master® continue to be a craze among kids. Available in a variety of different characters, these brawlers are action figure warriors tucked into marble spheres that pop open for battle when rolled onto a metal Gate card.


Even as parents resist splurging on themselves, they are making investments in toys they believe will help their children build skills for the future. These products stimulate learning, encourage budding architects, unlock the talent of musical geniuses and teach computer prowess. With prices beginning at $79.99, these toys are an investment in tomorrow:

* Zippity(TM) Learning System from LeapFrog® and Disney® promotes learning while young children dance, jump and play on an interactive mat. Challenging kids physically and mentally, eight built-in games follow a preschool curriculum to teach basic skills.
* Electric Guitar from First Act®, shaped like a shark fin, is available only at Toys"R"Us and allows music enthusiasts to hone their skills. Whether jamming like their favorite rockers or practicing to become a performer, aspiring musicians can tune-up on this kid-friendly guitar and accompanying amplifier.
* Disney Netpal(TM) from ASUS helps children master the computer at an early age while preventing them from damaging their parents'. Available in Princess Pink and Magic Blue, the Netpal offers simple software operation and easy Internet access with over two dozen robust parental controls. The Toys"R"Us exclusive version has a spill-proof keyboard and a 16GB SSD drive that can withstand bumps and drops by young users.
* LEGO® City Construction Site from LEGO® Systems, Inc. comes complete with a three-story building, construction vehicles and elevator lift for transporting the roof and wall sections, to allow young builders to practice their architectural skills by building a small city.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 848 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States.

Specialized in: Baby Clothes - Diapers - Products Gifts - Seats Strollers - Britax - Bugabo - Graco
URL: http://www.babyuniverse.com
Print press release      Bookmark this page
Related Press releases 
Halcyon Steppe Brings New Decorative Kraft Papers in Budget Cost (Popularity: ): December 13th, 2011, Australia: Halcyon Steppe is an eco friendly organization that is reputed in the industry of handmade and Kraft papers for its variety and diverse creativity. If you love these colored and beautifully designed papers for packing and wrapping purpose, Halcyon Steppe is the destination for you to avail the choicest of items in cost effective prices.Not only children, but adults are equally enticed with the beauty and ...
S:CRAFT Launches New Privacy Shutters on Their Website (Popularity: ): Hampshire, United Kingdom (22 May, 2011) - S:CRAFT, a leading provider of custom-made window shutters and window blinds, announce the launch of their new Cafe Style shutters and Tier on Tier shutters which can provide an on-street privacy solution.S:CRAFT is an independent shutter retailer who can supply made-to-measure shutters and blinds which are incredibly competitive with their industry rivals. S:CRAFT can provide plantation shutters that are available in a variety ...
U.S. Census Bureau Daily Feature for May 22 (Popularity: ): WASHINGTON, May 22, 2011 -- Following is the daily "Profile America" feature from the U.S. Census Bureau:SUNDAY, MAY 22: TWO GIANTS OF TELEVISIONProfile America -- Sunday, May 22nd. This was a big day in the careers of two of the nation's most beloved television stars who practiced their craft in two widely different settings. It was on this date in 1967 that "Mister Rogers' Neighborhood" was first seen. Host Fred ...
Atari to Ship Star Trek Online on February 2, 2010 (Popularity: ): Atari, Inc., one of the world's most recognized videogame publishers, and Cryptic Studios(TM), creators of the acclaimed Champions Online, City of Heroes and City of Villains, announced today the highly anticipated Star Trek Online for PC is set to release on February 2, 2010 in North America and February 5, 2010 across Europe and Australia. This first-of-a-kind massively multiplayer online role-playing game (MMORPG) will offer space and ground gameplay to ...
Dog Whisperer Cesar Millan's Tips for the 5 Most Common Canine Misbehaviors (Popularity: ): Dog Whisperer Cesar Millan tackles the five most common issues faced by dog owners in the fifth edition of his Mastering Leadership DVD series, Common Canine Misbehaviors. Here are a few tips for each of these problems:5.) Aggression towards other dogs - Watch your temper! If you are tense, frustrated, or angry, your dog will mirror that energy right back at you, so it's especially important to remain calm when ...

Press release home snapshot 

Related Business 
Kids Toys Galaxy (Popularity: ): Kids Toy Galaxy is dedicated to providing the best toys are the lowest prices possible. We pride ourselves in our wide selection of toys and our low price guarantee. We offer educational toys, boys toys, girls toys and almost any kind of toy you could imagine.
Your Toys and Dolls (Popularity: ): To find a toy in your toy store and costumes do not need to know too much about internet and computer, but all we have to be clear what kind of toy, doll costume or want to search in a much more easily through site of toys.
Baby Toys ans Products. (Popularity: ): Eastern international toy Limited company comes from China, is a fair design, production, sale is a BABY toys international specialized Company. Company mainly produces: PVC toy, Animal toy, (Each kind of Cartoon modelling, Money pot, Mask, Key buckle), Flash product, Sound production toy, Plush toy, Baby, Electrically operated plush toy, Electronic products, Series of toys, and accepts OEM order.
Spiderman Toys (Popularity: ): Buy toys online site has wide range of best and fantastic gift toys for various occasions like birthdays and also for home decorations.Presently stuffed toys are gaining high popularity among the kids and these toys are also ideal for decorating home. The children really enjoy playing with this kind of toys; these toys are made you of hays, clothes, cotton, sponges stuffed and shaped like different animals. Across the world ...
Toy Galaxy: Toy Stores Online (Popularity: ): Toy Galaxy provides high quality toy online in huge range of brands for children of all ages. We offer different categories of toys as well as the art and craft materials, games etc. We also offer popular brand toys in affordable prices.
Toy Soldiers (Popularity: ): The Worlds Biggest Toy Soldier Store offering new and collectable toy soldiers from pastandpresent toy soldier manufacturers. Also has the largest available selection of other army toys including, army lego, army men and even remote controlledarmy toys to name a few!
Ideal Toy Manufactory Co Ltd (Popularity: ): Manufacturer and exporter of plastic figures and toys such as robot, action toy, animals toys set, and cooking toys set.
Sheng Hui Toys Manufacture Co Ltd (Popularity: ): Chinese manufacturers of toy cars and metal alloy toys such as die cast and pull back toy cars, bubble guns, and assembling toys.
Discount Toys Educational Boys Girls Pre-School Toys (Popularity: ): Toy Infinity & Beyond where you will find all of your favourite brand name toys at greatly discounted prices. Not only do we deal with all of the big name toy suppliers in the UK we also specialise in importing the very best products from over seas to give you the best product range possible at the very best price.
Toy Zoo: Online Toy Stores (Popularity: ): Puzzle Zoo has the best toys always available at the best affordable prices. We are always in stock with the latest trending toys that your kids love. Buy your kids the toys they want from the best toy store on the net, Puzzle Zoo. Look no further, Puzzle zoo is here to fulfill your childrens needs.