Phones 4u to Sell iPhone on Orange and O2 Networks

Phones 4u is pleased to announce that it will be selling the Apple iPhone range with Orange and O2. Contracts will be available to Phones 4u customers in store and online at http://www.phones4u.co.uk

Brendan Sweeney, Phones 4u Managing Director said: "We are very pleased to be partnering with both Orange and O2 to sell the iPhone. Recognised for our in depth understanding of the youth market and their needs, our knowledgeable and skilled staff are in a strong position to introduce the Apple iPhone to our Phones 4u customer base."

Phones 4u believes that the role of the independent mobile retailer is to provide consumers with choice across networks and handsets. The iPhone will complement Phones 4u's market leading product range and offer greater choice to our customers."

Phones 4u group has invested over GBP8 million in the training and development of its workforce, and currently runs one of the largest retail apprenticeship programmes in the UK with over 2500 employees having started this programme in the last 18 months.

About Phones 4u:

Phones 4u is an independent mobile retailer, offering all networks and handset manufacturers' products. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 450 stores and is still growing. Phones 4u employs circa 6,000 people.

In 2008, Phones 4u won the Mobile industry award for Best Retailer in the UK and came top in Harding and Yorke's 2008 ERIC Customer Empathy Rating Index after it was recognised among the mobile industry players as demonstrating the most empathy and understanding towards its customers. It also ranked highly in the Harding and Yorke CXI League (Customer Experience Index) in December, which ranked in order the top 10 customer experiences across all industries of 2008. Phones 4u came in at 8th position and was the only mobile retailer to make it into the top 10.

Phones 4u recognises that buying a new phone can be a complex and confusing affair. Phones 4u cuts through this confusion with its unique consumer consultation process, resulting in accurate, impartial advice and a package that is right for each customer. As a result it sells more new contracts than anyone else on the High Street.