Rogers Estate Coffees Launches "Buy One, Get One Free" Promotion for Award-Winning, "Fairly Traded" Organic Coffee Range

Purchases of Rogers Estate Coffees Help Workers/Protect Nature and Wildlife at Coffee Farm Communities

Rogers Estate Coffees today launched a special "Buy One, Get One Free" promotion program for its award-winning, Fairly Traded Organic Coffee Company range which also enables customers to protect rainforest and wildlife or even build a school, medical clinic or house in Central American coffee communities.

Whilst stocks last, consumers who purchase a 227g bag (GBP3.25) of Rainforest Blend, Java Love or Hurricane Espresso ground coffee - produced by the Rogers' Organic Coffee Co. division - will receive another bag for free. Purchases support the company's groundbreaking "Coffee Community Aid" program. Community Aid continuously and permanently improves workers' quality of life and protects the environment in the world's premier coffee growing regions.

"Community Aid" sets a fixed price for five to seven years - much more than the average market price under the Rogers' "Fairly Traded" approach - and ensures the long-term viability and productivity of "source" communities.

In cooperation with farmers and with the help of customers and business partners, "Community Aid" has completed hundreds of social and environmental projects. Projects include building more than 1,000 houses as well as medical facilities, and dozens of schools and day care centres for thousands of coffee farm workers and their families. Community Aid also provides permanent educational programs and scholarships, doctors, nurses, teachers, food and clothing, clean drinking water and energy systems and also protects rainforest and wildlife from poachers. All Community Aid funds go directly to social and environmental projects with none to 'administration.'

"The 'Buy One, Get One Free' program represents a small token of our great appreciation to our customers throughout the UK," said Rogers Estate Coffees Vice President Jim Rogers. "Anyone who purchases our coffees helps to raise the quality of life for coffee farm workers and their families and preserve our dwindling natural resources."

ROGERS ESTATE COFFEES GROWN IN CONCERT WITH NATURE:

Rogers Estate Coffees are made exclusively from carefully selected Arabica beans cultivated by traditional farmers in the world's premier coffee "source" regions. These exceptional farmers use traditional production techniques to grow beans as nature intended - under a lush canopy of tropical trees, habitat for hundreds of bird species such as toucans and migratory warblers, and rainforest wildlife such as jaguars and tree frogs. To boost production, many coffee farmers have switched to full sun farming and destroyed native shade trees, leaving little possibility for wildlife habitation.

These coffees are certified 100 percent organically grown and pesticide free. The company has also purchased and operates its own organic farms - a practice which is unique in the industry.

ABOUT ROGERS ESTATE COFFEES:

Rogers Estate Coffees is the UK subsidiary of The Rogers Family Company, one of the largest producers of branded gourmet coffee in the U.S. The company provides its "Responsibly Grown, Fairly Traded" gourmet coffee and tea to discriminating customers worldwide through various divisions.

Founded in 1979, the family-owned Rogers Family company roasts coffee from small coffee estates and farms as well as their own farms in Mexico and Central America.