Chattanooga Bakery, Inc. Launches MoonPie(R) Peanut Butter

Chattanooga Bakery, Inc., maker of the iconic MoonPie(R) brand marshmallow sandwich, has introduced MoonPie(R) Peanut Butter, its newest and most unique new product in decades. Sized like today's "Mini" MoonPie(R), the product touts a creamy peanut butter filling, a crunchier, chocolate-flavored cookie and a chocolaty coating on the outside. It's PB&J - peanut butter in January!

The marshmallow-filled MoonPie(R) cookie sandwich has been around for almost a century. The iconic brand has been saluted in songs, books and movies, and was even the centerpiece of this year's New Years Eve celebration in Mobile, Ala.

"We're really excited to be launching some truly new and different items under the proven MoonPie(R) trademark," said Tory Johnston, VP of Marketing. "For over 90 years, we've stayed true to our original design - soft cookies with marshmallow filling. After extensive research, consumers seemed excited to try new items from us - peanut butter is first, and there are several other new ideas in R&D now."

MoonPie(R) Peanut Butter is currently available in an 8 ct. multipack carton, a 48/8 ct. floor display and a twin pack for single-serve, available in a 12 ct. shelf / counter caddie and 96 ct. floor display.

The company also wants to reassure its consumers that this product is 100% safe. Referring to the recent alert over salmonella in peanut butter products, Johnston clarified, "The salmonella contamination is limited to a select few industry players, and does not include the supplier of the peanut butter used in our new item. We have an ongoing and aggressive quality assurance program that prevents any contamination concerns. ENJOY this exciting and delicious new product!"

Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fourth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout(TM) trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie(R) was born, and by the late 1930's was the bakery's #1 seller, a spot it still occupies today.

MoonPies are available in three sizes (Original, Double-Decker(R) and Mini) and six flavors (Chocolate, Vanilla, Banana, Lemon, Orange & Strawberry). Distribution is national, with particular strength in the Southeast and Southwest. The brand can be found in Grocery, Mass, Club, Drug, Convenience, Vending, Foodservice and a number of specialty retail outlets.

Website is www.moonpie.com.