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           13 April, 2024

Category:  Press » Food & Drinks


With iFood Assistant, Delicious Meal Ideas Are Just a Finger Tap Away

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2008-12-22 07:48:31     
Kraft Foods

iPhone and iPod touch users can now experience a revolutionary way to plan and prepare delicious meals with the new iFood Assistant downloadable application, powered by Kraft Foods. The recently launched iFood Assistant helps consumers find the perfect recipe or food idea for any occasion, create quick and easy shopping lists and find the nearest grocery store -- all at the tap of a finger.

"People's lives are becoming increasingly complex and one of their biggest challenges is mealtime," says Ed Kaczmarek, director of innovation, new services at Kraft. "Now, they can use their iPhone or iPod touch to make cooking convenient, delicious and more enjoyable."

With more consumers "going wireless" and looking to their mobile phones for information, iFood Assistant is a great tool to help streamline shopping and prepare delicious and satisfying food at home. Whether they're seasoned chefs or first-time cooks, the convenience of these delicious recipes available on iPhone and iPod touch will leave everyone satisfied. See below for iFood Assistant's delicious and convenient features:

"Delicious at Your Fingertips"

Recipes Galore -- browse over 7,000 recipes by categories, preparation time and healthy living, all developed and tested by the experts in the Kraft Kitchens. Recipes feature easy, step-by-step directions, photos and simple shortcuts -- and even offer an alternate landscape view to follow along while cooking. Users can also review comments on recipes and share with others.

What's Cooking? -- trouble deciding what to make for dinner? Let iFood Assistant help. Check out the "Dinner Tonight" and "Recipe of the Day" features for the daily dish on great ideas for breakfast, lunch, or anytime snacks.

Demo Delight -- need a visual? Follow along with easy, step-by-step cooking video demos that actually show how to prepare recipes and provide suggestions for shortcuts.

"Convenience at Your Fingertips"

List it -- save favorite recipes in a personalized "Recipe Box" and add the ingredients with the "Shopping List" feature for easy meal preparation. Custom ingredients can even be added to the list, so it can be used for all "food to-dos."

Grocery GPS -- whether at home or away, use the "Store Locator" to find the nearest grocery store.

Aisle Assistance -- no more roaming aimlessly around the grocery store aisles. iFood Assistant places ingredients into specific aisles, making trips to the store quick and easy.

Snack Time -- when hungry and on the go, flip through the "Snacks & Treats" feature for ideas to stop a grumbling stomach. With categories such as "Sweet Treats" and "Savory Snacks," it's easy to browse through snacks that will satisfy -- no matter what the desire.

How to Make Life Deliciously Simple

Downloading the iFood Assistant application is simple and easy -- just like downloading a song! Click on the link for the Apple App Store on http://www.itunes.com, then search for "iFood Assistant," located in the lifestyle section. iFood Assistant is now available for purchase for $0.99 on the iPhone or iPod Touch. For more information and guided tour videos, please visit http://www.iFoodAssistant.com.

Kraft Foods (http://www.kraft.com) is the world's second largest food company with annual revenues of approximately $40 billion and sales in more than 150 countries. For more than a century, we've been inspired by consumers to deliver delicious foods that fit the way they live. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, we're proud that our brands deliver millions of smiles a day. Kraft Foods (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Multi-Touch, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Jennifer Tullo

Specialized in: Ifood Assistant - Delicious Meal - Finger Tap Away
URL: http://www.kraft.com
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