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           22 May, 2022

Category:  Press » Real Estate


Search Three Million Apartments From the Palm of Your Hand

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2008-10-14 07:38:34     

More Americans are on the move. According to an Apartments.com national survey, 90 percent of renters said they will move this year(1). Given the recent implosion of Wall Street felt around the country, this figure may increase as both renters and homeowners look for more affordable living options. To help alleviate the often stressful and emotional process of moving, Apartments.com has made its more than three million apartment listings from managed communities, private landlords and newspaper classifieds available to renters through any web-enabled mobile device. Renters may now find their next apartment from the palm of their hand.

Today almost 40 million people browse the Mobile Web, which is projected to grow 19 percent annually and reach more than 90 million by 2012(2). To enhance a renter's Web browsing experience, the Apartments.com Web site has been optimized for browsing on a mobile device, using Wireless Application Protocol (WAP) technology. Now renters can conduct a fully customizable search of all apartment listings on Apartments.com through a mobile phone. As the only Internet Listing Service (ILS) to offer a mobile optimized Web site, Apartments.com is reaching roughly half of mobile device owners -- age 18 to 44 -- with phones equipped for Mobile Web browsing(3).

"In the mobile search environment, access to information is key," said Chris Brown, vice president of product management, Apartments.com. "After taking into consideration multiple operating systems, mobile devices and carriers, Apartments.com has created a user-friendly experience for renters on the mobile web, delivering apartment listings, photos and detailed information through a rich data format conveniently accessible from any web-enabled mobile phone and carrier."

In addition to "Apartments.com Mobile Web," Apartments.com also offers renters a "Send2Phone" feature where renters can send information about an apartment listing from the Apartments.com Web site to their mobile phones as a text message. Information on specific properties are sent to interested renters who click the "Send2Phone" link on the "Property Details" page of Apartments.com.

On-the-move renters looking for a new apartment can easily access the Apartments.com Web site on their mobile phone by typing http://www.apartments.com into their Web browser.

1 - Findings from Apartments.com national "What Renters Want" survey series, January 2008

2 - The Kelsey Group (U.S. Mobile Advertising Forecast, 2007-2012, release September 2007)

3 - InsightExpress Mobile A&U Research Study, July 2007

About Apartments.com

Apartments.com is the most visited national apartment Internet listing subscription service with more than 50,000 unique addresses representing more than three million rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. With personalized searches, highly visual ads featuring Walk Through Video, Apartments.com Anywhere mobile solutions, 360-degree virtual tours, professional photography, and comprehensive community listings, Apartments.com makes it possible for renters to access apartment rental inventory from across town or across the country. Leads from highly qualified ready-to-rent prospects are delivered to Apartments.com customers, increasing closure rates and decreasing the average cost of leasing an apartment. The Web site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 10,000 newspaper affiliate and strategic partners across the country include Yahoo! Real Estate, AOL Real Estate, Univision (http://www.univision.com), the Chicago Tribune (http://www.chicagotribune.com), The Washington Post (http://www.washingtonpost.com) and the Los Angeles Times (http://www.latimes.com). Apartments.com is a division of Chicago-based Classified Ventures, LLC.

URL: http://www.apartments.com
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