Home Add to Favorite Contact Submit  
           22 October, 2020

Category:  Press » Software


New KODAK EXPRESS Experiential Store Design Helps Photo Specialty Stores Worldwide Become Consumers' Photo Destination

         Views: 2278
2008-09-22 23:45:33     
Eastman Kodak Company

Recognizing that the retail experience needs to offer consumers inspiration from the moment they enter a store, Eastman Kodak Company (NYSE: EK) today unveiled its new "KODAK EXPRESS Experiential Store" design, which creates a new photo retailing paradigm for participating photo specialty stores through its KODAK EXPRESS Digital Solutions program (KEX). The Experiential Store, showcased in the Kodak booth at Photokina (Hall 5.2), enables participating KEX store owners to offer their consumers a photo-centric shopping experience, rather than just photo services transactions. By offering an experience, retailers are better positioned to entice consumers of all age groups and skill levels to do more with their photos, and as a result, grow traffic and revenue. Photo specialty stores, including Magic Photo in Buenos Aires, Argentina, are revitalizing their stores under the new KEX brand to create the experiences that help consumers fulfill all their creative desires.

"The most successful retail environments make people consider the possibilities of what they can do, whether it is in fashion, home decor or lifestyle," said John Culverhouse, worldwide marketing director, Retail Printing Solutions, Eastman Kodak Company. "Our KEX strategy, led by the Experiential Store redesign, better positions photo retailers to create these environments. These environments can leverage the trusted Kodak brand and comprise quality products and services that fulfill consumers' needs, trained staff that can provide guidance, and an aesthetic that inspires consumers to do more with their pictures."

The Experiential Store leverages a broad portfolio of products and services from Kodak; best practices from some of the 26,000 plus KEX store locations worldwide; and strategies employed by the world's top retail environments to create enticing retail shopping experiences. The result is a clean, bright store divided into four key retail areas (Shoot It. Create It. Print It. Display It.), each of which inspires consumers to do more with their pictures.

"Since adopting the KODAK EXPRESS Experiential store design, we've offered our customers a more inviting experience, both in terms of what they can do in the store and how everything is presented to them," said Dennis Portieri, owner of Magic Photo in Buenos Aires, Argentina. "Our customers feel very comfortable spending time in the areas such as Create It and Print It, working with their pictures. Also, our staff is spending more time in front of the counter, interacting with customers. Overall, we've seen an increase in the both the amount of foot traffic in the store, as well as the amount of printing that goes on in our store."

In addition to the store design, Kodak introduced KODAK Creative Production Software, a powerful workflow software designed specifically for the photo specialty retailer. With KODAK Creative Production Software, retailers get a robust backbone architecture necessary to import images from many sources, enhance image quality, efficiently create custom products and output to a wide variety of printing devices. The software allows retailers to focus on the specific services they wish to offer, both in front of the counter and behind the counter. Its easy-to-use, flexible, and creative tools enable a higher level of customer service and value-added product differentiation. This software, as well as KODAK Adaptive Picture Exchange (APEX), illustrates the ways in which Kodak frees retailers from behind the computer to spend more time engaging with consumers.

In addition, earlier this year Kodak introduced a new marketing support methodology, located on the KodakExpress.com Internet site for participating store owners, which includes assets to create a unified look-and-feel, customizable consumer store locator, news, and extensive marketing materials across more than 30 countries and 13 languages. From this site, KEX stores and learn about new products and services available from Kodak, like the APEX, as well as ways in which they can leverage them to drive business.

The new offerings show how Kodak takes a holistic view of the photo specialty channel and offers an unmatched end-to-end strategy to help KEX store owners drive traffic, revenue and profitable growth. For photo specialty retailers looking for more information on KODAK EXPRESS Digital Solutions, visit http://www.kodak.com/go/retailprinting.

For consumers looking for information about KODAK EXPRESS Digital Solutions, visit http://www.kodakexpress.com.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com/, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.

KODAK is a trademark of Eastman Kodak Company.


Specialized in: Kodak - Digital Cameras - Compare Digital Cameras - Digital Camera Accessories - Printers - Printer Ink - Multifunction - All-in-one - Printer Supplies - Photo Printer - Digital Camera Printers - Refurbished Camera - Clearance Cameras - Digital Photography Tips - Photo Projects - Kodac - Eastman Kodak
URL: http://www.kodak.com
Print press release      Bookmark this page
Related Press releases 
Exacttrend Software announces the update of WMS Log Analyzer 6.7 (Popularity: ): May 26, 2020 - Exacttrend Software announces the update of WMS Log Analyzer 6.7, its a Log Analyzer for Microsoft Windows Media Services server log files.WMS Log Analyzer visitor activity analysis application for your Microsoft Windows Media Services. Unlike other analyzers, WMS Log Analyzer has been designed especially for analyzing Windows Media Services log files and supports the entire set of Windows Media Services log file data and provides the ...
Mapping Company Discusses Sales Mapping Software for the Insurance Industry (Popularity: ): Wake Forest, North Carolina ( press.abc-directory.com ) April 29, 2020 - Mapping Resources, a North Carolina sales mapping software company, has recently launched a new informational resource on the importance of sales mapping software for the insurance industry. In the article, the GIS experts dive into the importance of data utilization and how it can help inform better decision making and offer critical business intelligence that will help you operate ...
Nsasoft today announces the immediate availability of Nsauditor Network Security Auditor 3.2.1 (Popularity: ): Apr 8, 2020 - Nsasoft US LLC. today announces the immediate availability of Nsauditor Network Security Auditor 3.2.1, the Latest Version of its Popular Network Security Audit and Network Monitoring software.Nsauditor Version 3.2.1 adds latest network security vulnerabilities detection and updates network databases. The software contains a built-in database of known network security vulnerabilities, which allows you to select the items for scanning and add custom entries. With Nsauditor Network ...
Colasoft Announces Release of Capsa Network Analyzer v13 (Popularity: ): Chengdu, China, March 9, 2020-Colasoft Co., Ltd., a visionary provider of network performance analysis and diagnostics solutions, today announced the release of Capsa Network Analyzer v13, a real-time portable network analyzer for wired and wireless network monitoring, bandwidth analysis and network troubleshooting.The new Capsa v13 merges all the settings of Network Profile and Analysis Profile to Analysis Settings. The change provides user more flexibility in analysis configurations when analyzing traffic. ...
New ez1095 2019 Updated With Foreign Employee Accommodation For Small Businesses (Popularity: ): DETROIT - February 21, 2020 -- Per customer requests, ez1095 Affordable Care Act software for 2019 offers a feature to accommodate foreign employees on staff. Halfpricesoft.com software makes it easy to print, pdf print and efile 1095C, 1094C, 1095B and 1094B ACA forms.“ez1095 2019 software from Halfpricesoft.com includes updated features to support foreign employees,” said Dr. Ge, Founder of Halfpricesoft.com.ez1095 softwares database backup and restore feature has been updated to ...

Press release home snapshot 

Related Business 
Photo Canvas Land - high quality photo canvas at low price (Popularity: ): PhotoCanvasLand's mission is to bring high quality photo canvas to mainstream consumers. Through the creative use of emerging technologies, PhotoCanvasLand is devoted to innovative photo canvas process and product that help people complete tasks more easily, efficiently and with better results. PhotoCanvasLand is a privately owned and located at Atlanta, Georgia. The company specializes in designing and developing photo canvas products. PhotoCanvasLand.com helps clients achieve their photo canvas need with innovation ...
Professional Photo Editing Services (Popularity: ): A photo is never old or useless as such. You take a photograph to capture a fleeting moment forever. Today photo editing technology helps you to do so literally. We provide professional photo editing services that encompass photo restoration, photo retouching, image manipulation, masking and conversion.
BuyCheaper (Popularity: ): BuyCheaper provides a fundamentally better way for consumers to shop. Most people shopping on the web go from store to store to find the products they want at the right price. With thousands of online stores to choose from, this process is tedious and time consuming. BuyCheaper.biz service allows consumers to search for products they want across several stores at the same time.
Price Watcher USA (Popularity: ): CanuckMarket.com provides a fundamentally better way for consumers to shop. Most people shopping on the web go from store to store to find the products they want at the right price. With thousands of online stores to choose from, this process is tedious and time consuming. CanuckMarket.com service allows consumers to search for products they want across several stores at the same time.
Beach Photo and Video (Popularity: ): Offers online inventory of used 35mm and medium format cameras, lenses, and accessories. Local store also does photo processing, portraits, and photo restoration.
Picka Pic Photo Book (Popularity: ): Save your memories in Photo Book or Print your Personal Calender in Dubai. Pickapic photo book helps you create a memorable hard cover photo book and personal calendar in Dubai, UAE. Filled with your images, your comments, your ideas in Photo Book in Dubai, UAE.
Photo Books (Popularity: ): Bonusprint offer high quality digital photo printing online from digital cameras. Photo Books, Wedding Photo Books, Photo Book, Photo Books Online, Picture Books, Digital Photo Books, Photobooks, Personalised Cards, Photo Developing, Photo Books UK
Photo Booth Rentals In Edmonton Alberta (Popularity: ): Face Booth Photo Booths To Go is Edmonton's Premiere Photo Booth Rental destination. With several booth styles to choose from, you and your guests will take away an instant memory of your special event.
Westside Photo Booths (Popularity: ): At Westside Photo Booths we have one mission: to help your guests' have the time of their lives! We'll help you capture all of those special moments throughout the night like only a photo booth can. Whether you want a background with your logo on it, or specialty props for your themed party, we've got you covered.
Click Photo Company (Popularity: ): Specializes in destination weddings. Provides sample photo gallery and schedule of bridal show appearances. Based in New York and Toronto.