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Category:  Press » Non-profit

 

Toys"R"Us, Inc. and Disney Announce Exclusive Launch of Specially Designed Halloween Costumes

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2008-07-31 06:34:34     
Toys"R"Us, Inc.

Today, Toys"R"Us, Inc. and Disney Consumer Products announced the introduction of a line of 10 specially created Halloween costumes for boys, girls and babies based on popular Disney characters. These costumes will be available exclusively at Toys"R"Us and Babies"R"Us stores nationwide and at http://www.Toysrus.com/ExclusiveCostumes during the 2008 Halloween season. This unique product offering will serve to spotlight the continued support by Toys"R"Us and Disney for the Children Affected by AIDS Foundation (CAAF).

In conjunction with this program, Toys"R"Us and Disney, together, have made a contribution of $50,000 to CAAF to help further its mission to provide assistance to children affected by HIV/AIDS in the United States and other countries. Distinctive in-store collateral will help customers easily identify this special collection of Halloween costumes.

"The introduction of this exclusive, select assortment of Disney character Halloween costumes provides a wonderful way to showcase our support of charitable partners like CAAF, which acts tirelessly to ensure the well-being of children nationwide and abroad," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys"R"Us, U.S. "We are delighted to partner with Disney in bringing this unique ensemble of specialty costumes to our young customers who can't wait to dress up on Halloween night."

"Disney is proud to bring this special line of Halloween costumes to Toys"R"Us and lend support to such a worthwhile cause," said Robert Marick, Vice President of Toys for Disney Consumer Products. "This initiative provides young trick-or-treaters with a selection of fantasy costumes to role play as characters they love, while spotlighting the good works of CAAF."

In addition to their collaboration with this special costume line, both the Toys"R"Us Children's Fund and Disney have been longtime supporters of CAAF's signature fundraising Dream Halloween(R) events, which are held each October in Los Angeles, New York and Chicago.

The following Disney character costumes are included in this unique and exclusive program:

Disney Princess Costumes

Girls are sure to dazzle with a selection of six Disney Princess costumes from Disguise -- Ariel (The Little Mermaid) Belle, Cinderella, Jasmine, Aurora (Sleeping Beauty) and Snow White -- adorned with faux gems and beautiful, detailed embroidery. The costumes are available for $24.99 each in sizes 4-6 and 7-8 at Toys"R"Us stores.

Prince Caspian from The Chronicles of Narnia Costume

For courageous boys, adventure awaits with this toy sword-bearing ensemble, fully suited from hood to boot to resemble The Chronicles of Narnia character Prince Caspian. The costume from Disguise is available for $39.99 in sizes 4-6, 7-8 and 10-12 at Toys"R"Us stores.

Tigger and Pooh Infant Costumes

Costumes from Danu celebrating Disney's classic Tigger and Winnie the Pooh characters are sure to delight infants and parents alike. The costumes are available for $19.99 each in sizes 0-48 months (Tigger) and 0-24 months (Pooh) at Babies"R"Us and Toys"R"Us stores.

Disney Fairies "Tinker Bell" Infant Costume

This beautifully crafted, precisely detailed Tinker Bell costume from Danu will make even the tiniest of fairies sparkle with the magic of pixie dust. The costume is available for $24.99 in sizes 0-48 months at Babies"R"Us stores.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 584 Toys"R"Us stores and 262 Babies"R"Us stores in the U.S., more than 687 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at http://www.Toysrus.com .

About Disney Consumer Products

Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and http://www.disneyshopping.com , the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit http://www.disneyconsumerproducts.com .

Specialized in: Toysrus - Toys R Us - Kids Toys - Kids Gifts - Video Games - Learning Toys
URL: http://www.toysrus.com
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