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Category:  Press » Technology

 

Xinhua PR Newswire Joins with HANDCN to Launch a New Wireless Portal for Corporate News Releases

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2008-05-28 23:14:43     
Xinhua PR Newswire

Xinhua PR Newswire, China's first and largest corporate news distribution service, and HANDCN, the leading cell phone terminal and wireless information services provider in China, today announced the launch of a cell phone-based wireless portal to provide HANDCN's more than 8 million subscribers with exclusive access to corporate news releases as distributed by Xinhua PR Newswire.

According to the cooperation agreement, all press releases distributed by Xinhua PR Newswire in China, including full text, logos, photos and videos will be directly ''pushed'' into the ''Corporate News'' portal which is based on HANDCN's advanced cell phone terminal software and installed on more than 8 million smartphones in China.

Compared to the traditional method of using cell phone-based browsers to access the wireless Internet, the cell phone terminal software provides better user experience that allows subscribers to ''receive'' the information they want anytime and anywhere. Each terminal is bounded with a unique cell phone number so that it also provides an efficient way to monitor user access. Plans are also afoot to develop this even further by creating a wireless community to allow feedback from the general public.

Xinhua PR Newswire has focused heavily recently on efforts to build China's first wireless corporate news distribution network. Through this cooperation with HANDCN, Xinhua PR Newswire can not only ''occupy'' millions of smartphone desktops in China, a number that grew more than 100% in 2007, but can also seize the opportunity to provide direct multimedia newsfeeds to large numbers of cell phone users in China in the coming 3G era.

"We've been very successful in building our media distribution services and we can now reach over 10,000 individual journalists including all of China's leading newspapers and news portals. The launch of the cell phone-based news portal is a giant step forward in the wireless content arena and will help our clients to directly reach the general public in China,'' said Yujie Chen, PRC Director of Xinhua PR Newswire.

''We're very pleased to cooperate with Xinhua PR Newswire to build up such an exciting wireless news portal with our technology on the mobile terminal software. This is part of our strategy of integrating predominant sources to provide various content and better mobile experience for over 50 million wireless internet users in China,'' said Shi Weixing, CEO of HANDCN.

About Xinhua PR Newswire

Xinhua PR Newswire (XPRN), an alliance created between Xinhua Finance and PR Newswire, assists companies and organizations in delivering their news releases to the media, individual and institutional investors, and the general public worldwide, with clipping, monitoring, measurement and media intelligence services. Utilizing PR Newswire's global news distribution network, Xinhua PR Newswire can send clients' press releases to 170 countries in 40 languages.

About HANDCN

Launched in early 2004, HANDCN is a leading C/S structure cell phone terminal and wireless internet portal in China, which is installed on more than 8 million smartphones and attracts over 70 thousand newly-added subscribers each day. For more information, please visit http://www.handcn.com .

For more information, please contact

Robert Zhao

Xinhua PR Newswire

Tel: +86-10-5864-5303

Specialized in: News Release Distribution - Crisis Communications - News Media Monitoring - Clipping - Photo News - Multimedia News - Webcasting - Disclosure - China Media - Edgar Filing - Newswire
URL: http://www.xprn.com
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