The Economic Effects of the Lebanon-Israeli Clash

Platinum Television Group, a major producer of educational programming for the U.S. and international markets, has just announced plans for a new five-part series on "How the Mideast Conflict Affects World Economics: Lebanon-Israeli Clash Close-up" for its Business & Beyond show.

The segments will deal with everyday economics -- in terms of how high gasoline prices affect the world economy; how sales of military gear, ammunition and weapons impact the economy; how businesses react to the conflict and what they are doing in response; and much more. The show will consult experts on world affairs and economics and feature them in segments, impacting the effect of globalization and international trade.

The series will reflect a positive outlook, looking toward the international effects of a solution to the Mideast tensions, and the futures of Israel, Lebanon and the rest of the Middle Eastern nations.

Platinum Television Group has been delivering the full scope of its featured guests' messages to audiences for more than eight years through its innovative half-hour programs, which delve into many popular areas of interest for viewers. The shows are aired on targeted national cable networks, as well as on regional broadcast stations. The key is to educate viewers about aspects of companies they would not otherwise be aware of - such as the history of a company, how it produces its wares, anecdotes from its owners, and much more. A full five to seven minutes is spent with a featured guest selected to air their story on one of Platinum's many shows, dealing with how the product or service will educate viewers on real-world solutions or enhance their lifestyle.

Taking it a step further, Platinum Television capitalizes on the growing trend of regionalization in television advertising, by actually customizing its shows for specific markets. Featured guests select the cities in which they feel their message would best be received.

More and more companies are looking to increase their visibility on the airwaves without 'beating viewers over the head' with their messages today, i.e., spreading a message in more subliminal ways. Instead of cramming too much information or pizzazz into expensive :30 or :60 spots, advertisers are seeking new ways, such as via product placement and sponsorships, to increase their effectiveness at a fraction of the cost.

The wide range of shows that Platinum Television produces offers a fit for just about any advertiser, and appeals to a broad spectrum of viewers. "This is a major development for PTG," said CEO and president Doug Scott about the new series," that will make our company a household name, where we will continue to be known for innovative ways to use the media to produce high- quality educational shows."