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Category:  Press » Recreation & Sports

 

Team JEGS Chef Finds Recipe for Fun with The Racing Chef TV Show

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2007-09-27 11:25:45     
JEGS

The most accomplished chef in motorsports will bring his unique and rollicking blend of culinary and hot- rodding experiences to the small screen when FSN Ohio debuts The Racing Chef at 10 p.m. ET on Oct. 8.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070926/CLW102 )

The reality-style show follows the exploits of Team JEGS chef Nicky Morse as he crisscrosses the country on the NHRA Drag Racing Series, chasing down exotic ingredients and cooking up world-class cuisine for the Coughlin family and members of the Team JEGS racing crew.

"It's a cooking show, a backstage racing pass and a travel adventure all in one -- not to mention a rare personal glimpse into the Team JEGS racing experience," said Don Lee of Horizons Companies (http://www.horizonscompanies.com/www.horizonscompanies.com), the Columbus, Ohio-based company producing the The Racing Chef. The idea for the series was hatched by Lee and Morse, along with Scott Woodruff, director of media and motorsports marketing for JEGS.

"As anyone that has ever met Chef Nicky knows, he's definitely one-of-a- kind," Woodruff said. "His life revolves around food and creating new dishes, and he's so passionate about what he does that it really takes you into his little world. It's great entertainment.

"Because of his unique position with our race team, Nicky's become quite a celebrity in the racing markets we visit. He takes the sport of drag racing to audiences we may not normally reach and because of his captivating personality and humor, he attracts new fans wherever we go. Our hope is that this TV show will expand the fan base even further. It's not only funny, it's interesting too, and I think it will appeal to men and women alike."

Prior to joining Team JEGS, Morse routinely prepared meals for royalty, political power-brokers, and Ohio society's elite at the only four-star restaurant in Columbus. He cooked for country music's brightest stars as part of the support crew for CMT's Showcase program. He even mentored young apprentices at Ohio State University, and worked elbow-to-elbow with Wolfgang Puck to raise money for cancer research.

A little more that five years ago, Morse decided to accept an offer to become the traveling chef for three-time world champion Jeg Coughlin Jr. and his extended racing family. With a custom built-to-order kitchen on wheels -- and a grocery list inspired by the local flavors of the 20-plus markets of the NHRA drag racing circuit -- Morse now plies his trade on pit road alongside 210-mph racecars.

Whether he's finding fresh alligator meat in Louisiana, tossing fresh salmon at Seattle's Pike Place Market, or trekking through Chinatown in New York City, Morse is tireless in his quest to feed his ever-growing cookbook and the hungry crewmen he now considers his adopted brothers. And he also makes sure he enjoys the journey, working masterful card tricks into his cooking presentations to the delight of his adoring audiences.

"This isn't work for me," Morse said. "It's what I love. And having the chance to experience all the different kind of spices and herbs and vegetables and meats from the different parts of the country is like a dream come true. This is a different world out here on the road, but we have a lot of fun and we make friends everywhere we go. Come along with me and enjoy my world. I think you'll like it."

So far, three complete 30-minute episodes of The Racing Chef have been produced and are ready for broadcast. Woodruff and Lee hope other FOX Sports affiliates will pick up on the concept and use the program to generate prerace excitement as the POWERade circuit winds its way through the USA from February to November each year.

Check out "The Racing Chef" trailer at http://www.teamjegs.

Information regarding JEGS Mail Order can be found at http://www.jegs.com and for media/fan resources check out http://www.teamjegs.com.

Media Contact:
Scott "Woody" Woodruff
JEGS, Director of Media & Motorsports
Office: 800.345.4545 (3.412)
Mobile: 614.595.1820
Fax: 740.362.4385

Specialized in: Jegs - Drag Racing - High Performance - Truck - Import - Sport Compact - Catalog - Discount - Honda - Mopar - Horsepower - Mustang - Hot Rod - Holley - Gm Performance - Headers - Msd Ignition - Edelbrock - Crane Cams - Dualie Wheel - Autometer - Ford Racing - Wheels
URL: http://www.jegs.com
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