Home Add to Favorite Contact Submit  
           27 January, 2021

Category:  Press » Shopping


“Waiting for Your Cat to Bark?” Bursts Onto Best Sellers Lists

         Views: 1876
2006-07-11 04:43:39     

"Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing," the new book by Persuasion Architecture™ creators Bryan and Jeffrey Eisenberg, has emerged on several best sellers lists. It is currently number 2 on the Wall Street Journal Business list, number 4 on USA Today Money Best Sellers and number 13 on the New York Times Hardcover Business Best Sellers. Waiting for Your Cat to Bark "Selling the book and making all these best sellers lists is exciting, but the really exciting thing for us is to see folks read and use the advice and examples in the book," says Bryan Eisenberg. "Waiting for Your Cat to Bark" evolves from the premise that customers behave more like cats than Pavlov’s dogs. They don't salivate upon demand or buy because they're bombarded by ad campaigns. Customers have become much more selective. The Eisenbergs have developed a new marketing methodology, Persuasion Architecture™, where businesses redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. "Waiting for Your Cat to Bark" provides a framework for preparing businesses to manage and respond to customers' demands. "The Eisenbergs have developed a proven methodology for selling in this new environment where the old marketing rules no longer apply. This book will change how you think about marketing. It may even change how you think," said Rebecca Lieb, Executive Editor, The ClickZ Network. "Finally, someone has offered direction for how to market in this new era where the customer is in control," explained David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute. About the Authors and Future Now, Inc.: Future Now, Inc., founded by Bryan and Jeffrey Eisenberg, is a New York City based consulting firm focused on helping clients understand their visitors in order to convert website traffic into leads, customers and sales. Their team of experts in interactive media, human behavior, online strategy, business development, communications and technology have decades of combined experience. With their Persuasion Architecture™ methodology and proven conversion rate optimization services, they help their clients define and surpass their goals. The Eisenbergs' previous book, "Call to Action," an overview of the principles and tactics of conversion rate marketing, was also a bestseller.

Specialized in: Bark - Bursts - Sellers Lists
Print press release      Bookmark this page
Related Press releases 
TreasureFiend.com Shopping Site Launches with Fun Gift Items (Popularity: ): HONOLULU - December 28, 2017 -- Have you ever struggled to find a gift item to fit in your budget? Have you thought of getting something for fun, whimsical and unique but wondered where to buy it? TreasureFiend.com offers great items that are great decorative pieces, quirky office gadgets or anything else that helps you express your individuality and personality.At TreasureFiend, owner Faith Kim wants visitors to be able to ...
Aeroflow Breastpumps Launches New Website (Popularity: ): Asheville, NC - July 13, 2017 -- The new Aeroflow Breastpumps website is the first of its kind in the insurance space to combine ecommerce with insurance processing. The front end of the website mirrors a traditional online shopping experience while also acting as a concierge service by working with insurers behind the scenes to qualify users for medical devices free-of-charge.“Aeroflow is dedicated to making the transition into motherhood as ...
Free People to Open in Brookfield, Wisconsin (Popularity: ): Philadelphia, PA - April 15, 2017 -- On April 28th 2017, lifestyle brand Free People will open a new store at the Corners of Brookfield in Brookfield Wisconsin. The store will be 4,254 gross square feet.The new boutique will be designed in the brand’s Black Smith Cottage concept. The store will focus on the more rugged side of the Free People girl, designed as her studio workshop. 2 Neoteric brass ...
A New Venture in Affiliate Marketing – MyFirstSaving Goes Online, For Discount Seeking Customers (Popularity: ): Manchester - April 07, 2017 -- The arrival of a new coupon’s website, MyFirstSaving.com attracted customers who needed the latest discount for their purchases. It entered an emerging market, where previous websites have made their stance for a decade or even more than that. It claims to be a platform where people can express their discount needs and avail the latest offers for branded websites. The future of online shopping ...
Give a Guy Swagger this Holiday Season (Popularity: ): Washington, D.C. - December 08, 2016 -- The country’s premier men’s grooming destination, Grooming Lounge, has put together 5 kits this holiday season designed to make any man more confident.“Grooming Lounge’s mission is to make men more handsome because when a guy feels good about himself, he is more successful socially and professionally. Whether his beard gives him super powers or his hair loss makes him insecure, we’ve got a ...

Related Business 
The Adventure Tree- Branch II “The Royal Magic Show” (Popularity: ): Zak & Willow continue their journey of imagination, friendship and teamwork, and experience how believing in yourself can help others.
dog sunglasses (Popularity: ): Sunglassology.com provides you with information on sunglasses, where to buy, which are crap and which are slick. From baseball sunglasses to golf sun glasses.These days, just about everyone wears sun glasses: man and woman, adult and child, even pets! For some people, they’re a necessary part of the wardrobe and their “look” wouldn’t be complete without a pair. In fact, many people have several pairs – so that they’ll have ...
Bark Collar Guide (Popularity: ): Dogs bark just as humans talk. There is no argument why our pet buddies bark – it’s simply because it is their animal instinct to do so. But one thing that annoys a lot of dog owners is the fact that some of them just bark too much. Excessive barking can become a problem. Neighbors start to complain when your canine friend doesn’t care there are people sleeping in the ...
CAT 2010 Notification (Popularity: ): The site will provide the knowledge to the students who are planning to appear for CAT 2010 exam. Here, they can also check the resources like cat preparation, cat syllabus, cat 2010 dates, cat sample papers, cat application form, cat registration.
Cat Furniture Store (Popularity: ): We offer cat furniture, cat trees, cat tree furniture, cat gyms, cat condos, cat houses, wooden cat furniture and cat beds. Here on O2Cats.com you'll find quality items like: cat furniture, cat trees, cat houses, kitty condos, kitty gyms, sisal cat scratching posts and poles, carefully selected and brought to you.
Buy Halogen, Bathroom Lights, Pendant and Hybrid Solar Lights (Popularity: ): Information on Automotive, Home Lighting -Pendant, Solar, Halogen Light Bulbs, Bathroom Lighting, Indoor and Outdoor Lights. Automotive Lightbulbs have come a long way since the old days when one lit them by hand with a small torch! Today changing an automotive lightbulb is easier than ever. Whether you’ve never changed an automotive lightbulb before or if you have a lot of experience with changing automotive lightbulbs, it is still useful ...
Fuzzytummy (Popularity: ): Featuring dog and cat dental care products and treats, citronella anti-bark collars, and arthritis and joint nutraceuticals.
Cat Breeds (Popularity: ): Get different types of cat breeds at cat customer. Our Cat Breeds Information Guide offers a breed profile information, cat breeds and photos of cats of different breeds and temperament characteristics. We offer free cat health problem, basic cat's nutrition, prevention, possible treatment.
The American Cat Fanciers Association (ACFA) (Popularity: ): The American Cat Fanciers Association, ACFA, originated in 1955 and has grown to be one of the world's largest cat organizations. Site supplies show calendars, lists of winners, articles, and many pictures.
Salt City Cat Club (Popularity: ): Club and cat show information, plus an extensive collection of cat quotations, links to a variety of cat sites, cat photos with captions.