Nonprofits and Humanitarians Turning to MySpace

Want to add the world’s leading figures in poverty reduction to your MySpace friends? From the Borgen Project to the ONE Campaign, social causes and the symbolic figures that lead them are tapping into the power of Myspace.com for an added advantage. Like musicians who use the Internet community phenomenon to broaden their fan base, non-profits have tapped the MySpace audience to gain support for their cause. On the official Borgen Project MySpace people can learn about the issues, get updated about news or view behind-the-scenes photos of Borgen Project founder and president, Clint Borgen, lobbying for global poverty reduction. MySpace members have an insider’s advantage to see the inner workings of a non-profit organization that include links to meetings with congressional leaders and public service announcements narrated by actor Tom Skerritt. “It’s been phenomenal,” said Borgen. “We’re able to get the issues in front of people who normally wouldn’t be interested in poverty and U.S. Foreign Policy. Everyday we receive messages from people who are eager to help out and find out more about the Millennium Goals. It’s a great way for us get in touch with our supporters.” In just over two months of logging on to MySpace, the Borgen Project has added over a thousand members nationwide as friends who support the work of the Borgen Project. The web community creates a friendly and informal environment where supporters feel comfortable to address their questions, and non-profits, like the Borgen Project, are ready to answer. About U.N. Millennium Goals The eight Millennium Goals set in 2000 form the blueprint to cut extreme global poverty in half by 2015 and eradicate it completely by 2025. 190 countries and the U.S. agreed to sustained efforts until the deadline in 2025 to achieve the Millennium Goals, which include eradicating extreme poverty, achieving universal education, reducing child mortality, combating HIV/AIDS, empowering women, improving maternal health, ensuring environmental sustainability and developing a global partnership for development. About Borgen Project The Borgen Project is a non-profit organization that brings U.S. political attention to ending extreme global poverty through the Millennium Goals.