Morrisons Launches Halal Chocolates From Ummah Foods

Ummah Foods is pleased to announce the launch of the Ummah chocolate range into selected Morrisons stores.

Ummah Foods, the leading Halal chocolate manufacturer, will introduce the Ummah Caramel and Ummah Orange bars into 26 Morrisons stores this month covering Blackburn, Bolton, Bradford, Bristol, Glasgow, Leicester, London, Preston, Walsall and many other areas.

With over 2 million Muslims in the UK**, and a UK Halal food market valued at £2 billion*, it is one of the key growth areas for supermarkets in the UK, and Morrisons is expanding its support for the Muslim consumer eager for new Halal products.

Khalid Sharif, Managing Director of Ummah Foods, said, "This is one of our largest supermarket distribution deals to date, and we are very excited that we can reach more of our customers with quality Halal products. Consumer demand is allowing multiples to increase the number of stores stocking Ummah Chocolates, and we look forward to supporting Morrisons in their Halal expansion."

Suzanne Laverack, World Foods buyer at Morrisons, said, "We tailor our food and drink offering to meet the demands of different cultures and are thrilled to be selling the range of Ummah chocolates for our Muslim customers."

Sharif added, "We look forward to carrying out some innovative marketing campaigns with Morrisons that support the product and also make a positive difference in the local community. Keep an eye out for some new products planned for this year!"

**Guardian Newspaper estimated at 1.8 million in 2002
*International Market Bureau of Canada

www.ummahfoods.com