Advantage Business Partnership Announces Its Move Into the $2 Billion Digital Audio Book Market

Advantage Business Partnership, the owner of a number of ebook publishing, sales and informational sites, today announced the official launch of its latest website DigitalAudiosDirect.com offering digital audio books in partnership with Spoken Network Limited. This event marks the 75th addition to the company's online real estate.

"The business model was designed in the style of successful franchises that have a 95% success rate," said Paul Smithson, CEO of Spoken Network Limited. "This business features a mind-boggling proprietary technology that took 4 years to develop and perfect." Unofficial sources report the company has invested well over $1,000,000 in development costs during that period.

"By franchising its downloadable audio book operation, Spoken Network has shown itself to be a pioneering force in the industry and we are delighted to be working closely with them to develop the business to its fullest potential," said Eddie Lamb, founder of Advantage Business Partnership. "I commend Paul Smithson and his team for providing partners with excellent training, full support and a firm foundation on which they can grow their business."

The DigitalAudiosDirect.com website contains in excess of 7,200 pages, currently offers over 5,000 quality titles, in more than 160 categories, from some of the world's best-known publishers; more titles are being added each week. Customer driven benefits include:

- Value for money. Downloadable audio books are around 35% cheaper than their physical counterpart due to reduced production costs and no packaging or shipping charges.
- A highly effective learning experience. People retain up to 50% of what they learn via auditory and visual processes (some of the titles also include an ebook supplement) compared to only 10% if they just read.
- Instant gratification. The ability to download audio books within seconds of purchasing them satisfies the present-day climate of 'instant gratification' many online customers now demand.
- Flexibility and efficient use of time. Reading a paper book can take days or weeks and may be difficult to do 'on the move'. With modern technology, listening to the same book in audio format can be done almost anywhere, at any time and may take only a few hours to complete.

Anyone who has been following the world of publishing over recent years has no doubt realized that audio books are a growing part of the industry, and this trend is likely to continue to grow. This view is supported by the Audio Publishers Association 2006 Consumer Survey, which revealed that nearly 25% of the US population is listening to audio books and audio book listeners listen to books for an average of 4.9 hours per week. (Source: Audio Publishers Association)

"Digital AudiosDirect.com has seized the opportunity to enter this exciting market and we are committed to playing a full part in promoting the benefits of audio books to people of all ages, nationalities, religions or gender," said Lamb. "Working towards that end, we will be offering a lucrative affiliate program commencing early March 2007. When the details have been finalized, an announcement will be made through PRWeb."

To download a complimentary audio book please go to the Free Audio Books page and choose from the selection available. Readers may view titles with savings of up to 60% on the frequently updated Special Offers page. Readers may also wish to take advantage of the Coupon Code PRWEB to obtain a 15% discount on all orders, of any value, until 31st May 2007.

About Advantage Business Partnership
Advantage Business Partnership was founded by Eddie Lamb in January 2000 as a traditional offline business. In 2001 the company moved online and in 2004 launched its first retail website LiveEbooks.com marketing a selection of downloadable informational products. How To Build Your Own Computer, a free resource, was launched early in 2005. 2006 saw rapid growth of its business with the development of over 60 websites providing free information on a variety of topical subjects, many of which are health and family related. This year the company made a move into both the audio book publishing and audio book retail market by publishing 18 titles and launching DigitalAudiosDirect.com