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Hot Peppers May Become The Fountain Of Youth: SiCap Debuts Capsiderm Liquid Soap

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         Views: 1730
2007-02-14 05:10:25     
James Dyson

A small homeopathic pharmaceutical company in upstate New York has created the world's first facial skin treatment using extracts from hot peppers. The product known as "Capsiderm", is a liquid soap made exclusively by SiCap Industries.

SiCap Industries gained notoriety with their flagship brand, Sinus Buster" hot pepper nasal spray. Sinus Buster became an overnight sensation as the world's first hot pepper (Capsaicin) nasal spray when it was launched in 2003 by Wayne Perry, founder of SiCap Industries.

Today, SiCap Industries has branched out with new Capsaicin Pepper health products designed for skin care and topical pain relief. In 2005, the company launched "Capsiderm", the world's first hot pepper face and body wash. Though it may sound painful, SiCap's National Sales Director claims the Capsiderm formula is soothing and non-burning.

"There's only a tiny bit of natural pepper extract in Capsiderm because that's all you need to increase blood flow to the skin's surface. You definitely feel some tingling when you use it, but the feeling is exhilarating to say the least. There's no burning, and it leaves your skin feeling and looking younger," says Scott Latella.

According to SiCap's management, Capsiderm rejuvenates the skin, reduces wrinkles and depletes the bacteria that causes topical skin infections such as acne.

"Not only does Capsiderm contain capsaicin pepper extracts, but we also add green tea, rosemary, pine needle oil and other medicinal herbals. Aside from the pepper extract, the most important part of our formula is the base. We use a special African black soap that's made in a tribal village located in Togoland, Africa. You can't get it anywhere else. The Capsiderm base is made the same way it's been made for hundreds of years by boiling the natural skins of Plantain, Coconuts and Shea nuts over an open fire. The result is a blackish brown soapy syrup with golden swirly tints. It's filled with natural glycerin and other important nutrients you can't get in any other soap. This stuff is amazing," says Wayne Perry, president of SiCap Industries.

SiCap joined the African Fair Trade initiative after hooking up with a U.S. distributor in 2005. According to Wayne Perry, he immediately saw a use for this natural black soap.

"I started to experiment with the Togoland black soap after receiving a sample in 2004. I was trying all types of natural cleansing bases for our new hot pepper face wash, but this stuff was incredible from the start. When I mixed in the pepper extract, the green tea and the rosemary, I knew I had a winner. The smell, the feel and of course the effectiveness was phenomenal. The first time I used it, my face looked ten years younger, and everybody who tries it has the same reaction," adds Perry.

Perry's hot pepper face wash was an instant hit with his staff, and an enormous success with consumers. Although the product is only available in a handful of stores and via the web, SiCap sells 3,000 units a month at an average retail price of $29.99.

"We can barely keep up with Capsiderm sales because it's a handmade product, and we have to let the formula sit for a certain amount of time before we bottle it. We can put out ten million Sinus Buster nasal sprays every year, but with Capsiderm we're limited by the complexity of the formula. That's why it works so well. You can't make it any other way, and we normally have a waiting list," adds Scott Latella.

Why would so many consumers pay such a high price for a simple herbal face wash? According toradio personality JR Gach, Capsiderm is a "Miracle Product" that shows instant results.

"I've been using Capsiderm everyday for about a year. If you look at photos of me from 10 years ago, I look younger today and it's because of the Capsiderm. I use it on my face and all over my body in the shower everyday. The stuff is liquid gold. It's like the fountain of youth and the results are dramatic," says Gach.

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