| Alternative (), premium fashion statements inspired by and created for free-thinking individuals everywhere, today announced its support of the Elizabeth Glaser Pediatric AIDS Foundation for the second year in a row, beginning with the organization's trademark events: "A Time for Heroes" presented by Disney in Los Angeles on Sunday, June 8th, and "Kids For Kids" family carnival in New York on Saturday, September 20th. Alternative has signed on to be the official apparel partner for both events, providing super-soft eco-friendly commemorative shirts, and vintage-inspired headwear for participating celebrity "heroes." As part of the relationship, Alternative will also provide the event.... |
